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Press Release -- March 21st, 2012
Source: Cisco Systems
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Multimedios Televisión Chooses Cisco PowerVu Solution and Videoscape TV Technology to Expand Channel Distribution

The television division of Grupo Multimedios is at the forefront of video distribution, improving efficiency, security and the quality of transmitted signals

Monterrey, Mexico, 21 March, 2012 — Multimedios Televisión has started satellite transmissions to national and international customers using the IP-centric Cisco® PowerVu® video processing and distribution technology, along with the Cisco Digital Content Manager (DCM), a key component of the Cisco Videoscape TV service delivery platform.

The signal of Multimedios Televisión, Milenio Televisión, Teleritmo, Multimedios USA and Multimedios HD, transmitted to different paid television operators in Mexico and the United States, is based on MPEG4 DVB-S2 capabilities, which will allow a more efficient use of the satellite broadband. As a result, more channels can be distributed to customers.  In addition, services can be controlled for each paid television system and new services, like digital advertising, among others, can be offered.

The Cisco PowerVu architecture is based on the Internet Protocol (IP), which provides more efficiency in signal processing when converting and encapsulating IP Communications, and enables Multimedios Televisión to take advantage of proven redundancy and high-availability schemes. The distribution component is designed with a focus on security requirements and the administration of satellite ground terminals.

The PowerVu system has a codification system based on the next-generation Cisco Modular Encoding Platform D9036.

About PowerVu

  • The multiplexing architecture system is based on the Cisco DCM Series D9900 Digital Content Manager, an integral piece of the Cisco Videoscape TV services delivery platform, which applies redundancy and processing schemes to the signals generated by the Cisco D9036 Modular Encoding Platform. The high capacity of the DCM will enable new functionalities in the audio and video systems. Furthermore, PowerVu has monitoring and control systems based on the ROSA EM and ROSA NMS platforms, which allow the implementation of redundant automatic schemes monitoring each of the elements of the platform and the service.
  • The PowerVu control and conditional access system is designed so that only authorized customers can decrypt the signal and distribute it via their television system. The customer database and integrated receiver/decoders allow Multimedios to manage each one of them properly.
  • The satellite receptors, or integrated receiver/decoders, contemplated as part of the solution cover the needs of all the multiservice operators. The PowerVu Model D9858 Advanced Receiver Transcoder allows the transcoding of signals from MPEG4 to MPEG2 to facilitate the current cable systems, which are based on MPEG2. The flexibility of the D9858 allows the signals to be converted from HD into SD and from MPEG4 to MPEG2.

Supporting Quotes

"The solution supplied by Cisco allows us to use the maximum broadband in the satellite and to have eight signals, two of them in HD, where we had only four SD signals before," said Guillermo Franco, general director, Multimedios Televisión.

"Multimedios subscribers will have multiple benefits, such as three levels of sophisticated internal security based on a series of hierarchical encryption designed to withstand failure or a security breach. The PowerVu conditional access system is a proven platform for more than 20 years, and is implemented currently in more than 175 countries," said Rogelio Velasco, general director, Cisco Mexico.

About  Multimedios

Multimedios Televisión is the most solid television network broadcasting in the
North-eastern and Central  Mexico. It is consolidated as one of the most important news communication providers in the region, with presence in five states in Mexico and 32 states in the U.S.

About Cisco

Cisco (NASDAQ:CSCO, news, filings) is the worldwide leader in networking that transforms how people connect, communicate and collaborate. Information about Cisco can be found at http://www.cisco.com. For ongoing news, please go to http://newsroom.cisco.com.

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