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Press Release -- January 9th, 2012
Source: AT&T
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AT&T Announces Wireless Data Plans for Playstation® Vita

AT&T's Mobile Broadband Network to Power Sony Computer Entertainment’s Next Generation Portable Entertainment System. PlayStation Vita Available in the United States February 22

Dallas, Texas, January 09, 2012

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AT&T*, the exclusive U.S. wireless carrier for Sony Computer Entertainment‘s PlayStation®Vita, today announced data plan pricing for the 3G-enabled model of the next generation portable entertainment system.  AT&T plans to offer two data plans, a $14.99 plan featuring 250MB and a $25 plan with 2GB.  Both plans will be month-to-month and will not require a long-term contract. The high speeds and broad coverage of AT&T’s mobile broadband network mean that PS Vita owners will remain connected to their content and with the world around them, including their friends and other PS Vita owners. PlayStation Vita customers with an AT&T data plan will also have free access at more than 29,000 AT&T Wi-Fi hotspots nationwide.

“The data plans for the PlayStation Vita will give gaming enthusiasts a convenient and seamless path to connect to a nationwide mobile broadband network while gaming on the go,” said Glenn Lurie, president, emerging devices, AT&T.  “We are looking forward to providing PlayStation Vita users the ability to experience a new era of portable gaming through wireless integration. This introduces an entirely new gaming experience, with access to popular social networking sites, right on the device.”

PS Vita will launch with a wide range of social networking features developed specifically for the system that provide unique, handheld entertainment experiences:

  • Location-based application “near” will allow users to find out what other PS Vita owners in their vicinity are currently playing and what titles are most popular in the area. “near” also enables location-based gaming features such as “gifting,” in which a user can access virtual game-related items that other users are sharing by checking in at geographic locations. For example, in the popular kart racing series ModNation Racers: Road Trip, PS Vita users will be able to collect rare gift items provided through the game when visiting specific points of interest in 45 major cities around the world. They can then share them with other PS Vita owners through the “near” application.
  • “LiveArea™” is an interactive interface for each PS Vita software title in which users can access the latest information for games through PlayStation®Network.
  • In addition, a variety of social networking and communications services such as Facebook, Flickr, foursquare, and Twitter will be available on PS Vita.

“With a mobile broadband connection, gaming enthusiasts will have seamless access to LiveArea,” added Lurie. “Users can check on their friends’ accomplishments with LiveArea when they’re playing the same game, triggering real-time communication.”

PS Vita systems with an active AT&T data plan will also take advantage of software functionality developed specifically for the 3G-enabled model that allow users to game at the speed of their mobile lifestyle, including turn-based, asynchronous multiplayer gameplay, instantly updated rankings and leaderboards, immediate access to the latest downloadable add-on content, and real-time community news.

“PlayStation Vita will completely transform the way consumers game on the go, offering new ways to play games and interact with entertainment,” said Phil Rosenberg, senior vice president of business development, SCEA, “With access to AT&T’s mobile broadband network, PlayStation Vita owners will be able to stay connected with their friends and experience PS Vita’s rich social gaming features virtually wherever they are.”

The PlayStation Vita 3G/Wi-Fi model will be available in the United States on February 22 for $299.  AT&T data plans are priced separately and will be available on a month-to-month basis. Users can easily activate a data plan directly from their PS Vita system.   In addition, once PlayStation Vita owners activate their 3G/Wi-Fi unit with one of AT&T’s data plans, they will be eligible to choose one free download from a list of select games available on the PlayStation®Store.

For more information on the 3G-enabled lineup for PlayStation Vita, please visit http://us.playstation.com/psvita/att/.

For the complete array of AT&T offerings, visit www.att.com.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

About AT&T
AT&T Inc. (NYSE:T, news, filings) is a premier communications holding company and one of the most honored companies in the world. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation’s fastest mobile broadband network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet, voice and cloud-based services. A leader in mobile broadband and emerging 4G capabilities, AT&T also offers the best wireless coverage worldwide of any U.S. carrier, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse® and AT&T |DIRECTV brands. The company’s suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T Advertising Solutions and AT&T Interactive are known for their leadership in local search and advertising.

Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com. This AT&T news release and other announcements are available at http://www.att.com/newsroom and as part of an RSS feed at www.att.com/rss. Or follow our news on Twitter at @ATT.

© 2012 AT&T Intellectual Property. All rights reserved. Mobile broadband not available in all areas. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

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