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Press Release -- January 9th, 2012
Source: AT&T
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New YP(sm) Developer Program Gives Web and App Developers Access to Millions of Business Listings and Other Local Content

YP(sm) Developer Challenge invites developers to show off their coding skills for a chance to win $5,000 and trip to SXSW

Glendale, California, January 09, 2012

AT&T Interactive’s new YPSMDeveloper Program offers app and web developers free access to its leading local search and advertising platform to build their own apps and services.  To kick off the new program, AT&T Interactive is inviting developers across the country to participate in the YPSMDeveloper Challenge, a contest that allows developers to submit innovative local apps using YPSMAPIs, for a chance to win $5,000 and a sponsored trip to SXSW Interactive (March 9-13, 2012) in Austin, Texas.

“For developers who want to increase user engagement and provide greater value to their app or web presence, we are giving them direct access to the content that has made AT&T Interactive a leader in local for years,” said Mike Fordyce, SVP of Business Development for AT&T Interactive. “We recognize the important role developers are playing in connecting consumers with local businesses both online and on mobile devices in new and innovative ways.  With the YPSMDeveloper Program, we hope to help inspire the creativity, innovation and entrepreneurial energy of the developer community and assist them in building apps that better connect consumers with local businesses.”

The YPSMDeveloper Program provides developers free access to local business data from more than 17 million local businesses across more than 4,600 categories nationwide and provides developers access to maps, ratings, reviews, deals and coupons through the YPSM APIs.  The open platform is available to developers who want to power their local apps or services with local business content. It also offers a robust set of APIs that help connect local businesses with consumers by potentially extending the reach of advertisers beyond AT&T Interactive’s owned and operated YPSM branded properties, as well as the premier YPSM Local Ad Network spanning web, IPTV and mobile.

The YPSMDeveloper Challenge is open to all developers from January 26 through February 19, and winners will be announced on February 28.  As a part of the challenge, developers are invited to submit innovative local apps that use YPSMAPIs for a chance to win $5,000 in cash, airfare, hotel accommodations to 2012 SXSW Interactive, a music conference and festival held annually in Austin, Texas. The winning team will share booth space with the YPSMDeveloper team at the event to demo their YPSMDeveloper Challenge app or website.

For more information about the rollout of the new YPSMDeveloper Program and for a copy of the rules for YPSMDeveloper Challenge, please visit the YPSMDeveloper portal at c, which enables immediate access to APIs, documentation, and a support forum.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

About AT&T
AT&T Inc. (NYSE:T, news, filings) is a premier communications holding company and one of the most honored companies in the world. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation’s fastest mobile broadband network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet, voice and cloud-based services. A leader in mobile broadband and emerging 4G capabilities, AT&T also offers the best wireless coverage worldwide of any U.S. carrier, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse® and AT&T |DIRECTV brands. The company’s suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T Advertising Solutions and AT&T Interactive are known for their leadership in local search and advertising.

Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com. This AT&T news release and other announcements are available at http://www.att.com/newsroom and as part of an RSS feed at www.att.com/rss. Or follow our news on Twitter at @ATT.

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