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Press Release -- June 21st, 2011
Source: ADTRAN
Tags: Equipment, Video

ADTRAN ADvantage Partner Program Earns 5-Star Rating from CRN

ADTRAN Partner Program One of the Best in the Industry
HUNTSVILLE, Ala., Jun 21, 2011 (BUSINESS WIRE) --

ADTRAN(R), Inc., (NASDAQ:ADTN, news, filings), a leading provider of converged access and unified business solutions, announced today that its ADvantage Partner Program has been named as a 5-star partner program in CRN's 2011 Partner Programs Guide. CRN's Partner Programs Guide and 5-Star Partner ratings serve as the definitive list of vendors that have robust partner programs or products that solution providers offer directly to the IT channel. The annual list recognizes the vendors that offer solution providers the best possible partnering elements for channel success.

The ADTRAN ADvantage Partner Program is a three-tier program (ADvantage Plus, ADvantage and Registered) created to enhance the ability of ADTRAN partners to win new business and to increase their profitability. The combination of ADTRAN's NetVanta(R) solutions and a strong channel support program allows solution providers to differentiate themselves with an innovative, value-driven offering that meets the needs of their customers and creates new opportunities to grow their businesses.

In 2010, ADTRAN launched several important enhancements to its channel strategy based on feedback from its partner base. These include a broadened distribution program, a deal-registration bonus for "All-ADTRAN" opportunities and the "Big Deal for Small Business" promotion, featuring a special 30-user version of ADTRAN's award-winning NetVanta 7100 IP communications platform.

"We are honored to receive a 5-star rating once again," said Ted Cole, vice president of channel sales, ADTRAN Enterprise Networks Division. "The channel is a vital element of our business. The ADvantage Partner Program sets us apart from our competitors and allows our partners to strengthen and grow their businesses using ADTRAN solutions."

"The companies listed on the 2011 Partner Programs Guide represent the best channel programs in the market today. Of those, only a few get our 5-star award, based on their commitment to the channel, breadth of program offerings and services offered to their partners. Each of these organizations understands that technology alone does not make for a successful channel program. By focusing on delivering a comprehensive partner program, vendors and solution providers can work together to drive business opportunities and revenue," said Kelley Damore, vice president and editorial director, Everything Channel's CRN.

About ADTRAN

ADTRAN, Inc. is a leading global provider of networking and communications equipment, with a portfolio of more than 1,700 solutions for use in the last mile of today's telecommunications networks. Widely deployed by carriers and enterprises alike, ADTRAN solutions enable voice, data, video, and Internet communications across a variety of network infrastructures. ADTRAN solutions are currently in use by every major U.S. service provider and many global ones, as well as by thousands of public, private and governmental organizations worldwide.

For more information, contact the company at 800 9ADTRAN (800 923-8726) or via email at info@adtran.com. On the Web, visit www.adtran.com.

About Everything Channel

Everything Channel is the premier provider of IT channel-focused events, media, research, consulting, sales and marketing services. With over 30 years of experience and engagement, Everything Channel has the unmatched channel expertise to execute integrated solutions for technology executives managing partner recruitment, enablement and go-to-market strategy in order to accelerate technology sales. Everything Channel is a UBM company. To learn more about Everything Channel, visit us at http://www.everythingchannel.com. Follow us on Twitter at http://twitter.com/everythingchnl.

SOURCE: ADTRAN, Inc.

ADTRAN, Inc.
Tammie Dodson, Public Relations Manager, 256-963-6739
tammie.dodson@adtran.com

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