Developing and implementing industry standards as a member of the Mobile Marketing Association, EyeWonder powers mobile ads for SyFy and U.S. Cellular for iPhone and iPad
ATLANTA—September 8, 2010—EyeWonder, a Limelight Networks business (NASDAQ:LLNW, news, filings) and member of the MMA, today announced its comprehensive mobile ad offering, which includes all MMA-recommended rich media, video and standard ad formats for select smartphones across U.S. carriers—AT&T, Sprint, Verizon, T-Mobile and U.S. Cellular—and full support for HTML5-based ads for iPhone and iPad.
“With over five billion mobile subscribers worldwide and the explosive growth of smartphones in the market today, there are new opportunities for advertisers to reach consumers that haven’t been available before,” said Michael Griffin, EVP Marketing and Strategic Development at EyeWonder. “As a member of the MMA and Adobe’s partner program for Flash on mobile, EyeWonder continually collaborates with other industry interactive advertising leaders to establish standards that enable scalable interactive mobile ad solutions to provide advertisers, agencies, content publishers and networks the products and services vital to ensure all stakeholders a meaningful, efficient and effective mobile advertising market capable of delivering value and sustainable growth.”
EyeWonder’s mobile products include:
- Ads served within browser-based apps built for the above devices
- Video ads for iPhone and iPod Touch that play through the device’s player
- HTML5-based ads for iPhone and iPad
- Standard ads that run across smartphones and feature phones to accommodate mobile ad campaigns that combine rich and non-rich formats
- Measurability and engagement metrics including click-through rate, device type, expand/contract, carrier, impressions, number of video views, average time to first interaction, reach and frequency and total interaction rate
- Served from Limelight Networks’ global delivery platform, which includes:
- Massive distributed storage, delivery capabilities and computing power
- Intelligent software for optimizing online delivery to a wide range of consumer devices
- Over 900 direct connections to last-mile networks, including the top ten global wireless carriers
EyeWonder recently provided the technology, delivery and services for several mobile ad campaigns, including work for U.S. Cellular on AccuWeather.com and campaigns on Pandora.
“At Pandora, we’re expert at enabling advertisers to reach an audience of targeted, on-the-go consumers who are open to receiving entertaining and engaging ads while listening to personalized radio,” said Cheryl Lucanegro, Senior Vice President of Advertising Sales at Pandora. “We’ve recently delivered ads that promote fun, free apps that can also be downloaded to the user’s phone without interrupting the listening experience. We hope to keep fostering and promoting this type of advertising solution to brand marketers focused on engaged consumers who are pre-disposed to interact with relevant advertisements.”
U.S. Cellular’s expandable ad for AccuWeather.com’s mobile site was developed by creative agency Hal Riney with media by Starcom. Urging users to click on the ad to “Upgrade to Android,” the unit appears in an expanded state and contracts after a few seconds. To see a demo of the ad, click here.
“As a leading mobile Website, AccuWeather.com strives to bring the highest value to users and clients with engaging content and advertising,” said Jim Candor, Senior Vice President of Digital Media for AccuWeather.com. “By working with innovators like EyeWonder, we can provide advertisers with leading-edge creative implementations to add impact to mobile ad campaigns while enhancing the audience experience.”
EyeWonder also worked with creative agency Glow Interactive to power an ad for the season premiere of SyFy Channel’s “Warehouse 13”, which ran for one day on the homepage of New York Times’ HTML5-based mobile Website. To see a demo of the ad, click here.
“Glow has a long history of working with EyeWonder to create unique and exciting ad experiences,” said Mike Molnar, Managing Partner, Glow Interactive. “The rich media expandable ad for SyFy’s ‘Warehouse 13’ was the first of its kind served on an iPad and iPhone, and we plan to continue innovating the mobile space by creating the newest ad products for our clients.”
EyeWonder, a Limelight Networks, Inc. (NASDAQ: LLNW) business, provides interactive digital advertising technology and services that increase the value of inventory for publishers and improve the performance of advertisers’ interactive ad campaigns. EyeWonder’s leading technology platform, full-service account teams and global office network combine to enhance the creation, delivery, measurement, analysis and optimization of interactive ad campaigns for online, mobile and connected devices. For more information, please visit http://www.eyewonder.com or follow us on Twitter at www.twitter.com/_ew.
About Limelight Networks, Inc.
Limelight Networks, Inc. (NASDAQ: LLNW) provides solutions that enable business and technology decision makers to profit from the shift of content and advertising to the online world, the explosive growth of mobile and connected devices, and the migration of IT applications and services into the cloud. The company provides massively scalable software services that engage audiences, enhance brand presence, analyze viewer preferences, optimize advertising, manage and monetize digital assets, and ultimately help build stronger customer relationships. For more information, please visit http://www.limelightnetworks.com or follow us on Twitter at www.twitter.com/llnw.
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