BroadTouch Business Communicator and BroadTouch MobileLink enable service providers to deliver consistent user experience across mobile devices
GAITHERSBURG, MD, February 27, 2012 – BroadSoft, Inc. (NASDAQ:BSFT, news, filings) today announced the commercial availability of BroadTouch Business Communicator™, a full unified communications experience that will enable service providers to transform the way individuals communicate by making voice, video, business directories, call logs, instant messaging and presence available on a single interface that spans a user’s mobile devices and platforms, including Windows, Mac, iOS and Android.
BroadSoft also announced BroadTouch MobileLink™, a mobile client that will enable enterprise end-users to make and receive voice calls with their ‘business identity’ over their existing cellular service for “bring your own device” (BYOD) enterprises. By leveraging the mobility capabilities of the BroadWorks® communications application platform, service providers will be able to significantly extend voice and service management capabilities to mobile devices in and beyond the provider’s network, in turn creating new user experience branding and revenue opportunities for the service provider.
“Our goal with the development of these two mobile clients is to ensure service providers can deliver innovative, easy to use mobile communications applications that meet the specific needs of increasingly mobile enterprise employees,” said Scott Hoffpauir, chief technology officer, BroadSoft. “Businesses desiring comprehensive mobile unified communications (UC) applications will benefit greatly from Business Communicator, while MobileLink is ideal for enterprises seeking the flexibility to extend an employee’s business number capabilities to mobile devices for BYOD IT environments.”
Enterprise demand for a superior experience that spans all devices and communications services was reinforced by the BroadSoft 2011 Mobile Enterprise of the Future Survey, which found 25 percent of enterprise IT decision makers believe desk phones will be replaced by mobile phones within two years, while 62% are currently expanding their enterprises’ UC capabilities – providing Mobile Network Operators (MNOs) with the opportunity to garner significant revenue and customer growth as a result of the shift to the “mobile enterprise.”
“The survey results make two things clear – the mobile workforce is quickly becoming a reality, and service providers must address rising consumer expectations for mobile communications and collaboration now, before new competitors move quickly to answer these market needs,” said Michael Tessler, chief executive officer, BroadSoft. “Service providers can now offer a branded, consistent user experience across desktop and mobile devices – unlocking new opportunities to be the provider of choice to the mobile enterprise.”
BroadTouch Business Communicator and MobileLink enable service providers to address a critical need of enterprise end-users to access UC applications regardless of their preferred mobile device (employer-provided or BYOD) type of connectivity (mobile, fixed-line, etc.) or type of communication service connectivity (hosted or premises PBX).
Business Communicator and MobileLink will be demonstrated at Mobile World Congress, February 27-March 1, 2012 in Barcelona, Spain at the BroadSoft booth in Hall 2, Level 1 Stand 2.1A12. For additional information on Business Communicator, visit http://www.broadsoft.com/products/business-communicator/. For more information on MobileLink, visit http://www.broadsoft.com/products/mobilelink/.
Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements may be identified by their use of terms and phrases such as “will” and other similar terms and phrases and include, among others, statements regarding the ability of service providers to transform the way individuals communicate and to extend voice and service management capabilities to mobile devices, through use of Business Communicator or MobileLink, the ability of service providers to deliver mobile communications applications to enterprises, whether businesses will benefit from mobile UC applications provided by Business Communicator or whether MobileLink and Business Communicator will allow service providers to be the provider of choice to the mobile enterprise. The outcome of the events described in these forward-looking statements is subject to known and unknown risks, uncertainties and other factors that could cause actual results to differ materially from the results anticipated by these forward-looking statements, including, but not limited to the capabilities and benefits of Business Communicator and MobileLink to service providers, including MNOs, and their customers, end user adoption of Business Communicator and MobileLink UC services and the resulting benefits to BroadSoft, as well as those factors contained in the “Risk Factors” section of BroadSoft’s Form 10-Q for the quarter ended September 30, 2011, filed with the Securities and Exchange Commission on November 7, 2011, and in BroadSoft’s other filings with the SEC. All information in this press release is as of February 27, 2012. Except as required by law, BroadSoft undertakes no obligation to update publicly any forward-looking statement made herein for any reason to conform the statement to actual results or changes in its expectations.
About BroadSoft
BroadSoft provides software that enables mobile, fixed-line and cable service providers to deliver voice and multimedia services over their IP-based networks. The Company’s software, BroadWorks, enables service providers to provide enterprises and consumers with a range of cloud-based, or hosted, IP multimedia communications, such as hosted IP private branch exchanges, video calling, unified communications, collaboration and converged mobile and fixed-line services.
BroadSoft and BroadWorks are registered trademarks of BroadSoft, Inc. All other names are trademarks of their respective owners.
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