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Press Release -- January 24th, 2023
Source: British Telecom, hiya

BT Group and EE Select Hiya Protect for Spam and Fraud Call Protection in the UK

Seattle, Washington (January 24, 2023) Hiya, the leading voice security company, today announced an agreement with BT Group to provide its call protection service, Hiya Protect, to BT and EE customers. EE is the first major carrier to select and implement Hiya Protect in conjunction with Ericsson since the companies announced their integration partnership.hiya

Spam and fraud calls are on the rise in the UK. According to Hiya’s research, 29% of calls in the UK are spam and 50% are fraud – representing the highest rate across Europe. As a result, it’s becoming harder for UK consumers to get the calls they want to receive.

EE has joined other leading European carriers like MasMovil and Telenor that use the Hiya to protect their subscribers from spam and fraud calls. Consumers can use Hiya Protect through their telecommunications provider, Samsung Galaxy devices, or the Hiya App. The addition of BT and EE expands Hiya’s global reach to over 250 million users.

“Telecommunication carriers around the world are challenged to build trust for voice calls. The need to eradicate fraudulent calls, clearly label nuisance calls, and provide better labeling of unidentified calls outside of the address book has never been greater,” said Hiya President Kush Parikh. “Consumers deserve certainty in knowing who is calling when they pick up the phone. BT and EE are leading the way in the UK by implementing the most advanced voice security platform to fight the growing problem of spam and fraud calls, while helping legitimate calls get through.”

Hiya is simple to implement thanks to direct integration with industry-leading network infrastructure providers, like Ericsson, used by the world’s largest carriers. Carriers that choose Hiya Protect for spam and fraud call protection report fewer customer complaints, increased brand reputation, and improved customer satisfaction and overall NPS. Powered by AI technology that allows carriers to recognize and stop new and emerging scams in real-time to stay a step ahead of fraudsters, Hiya Protect satisfies regulatory requirements and exceeds carrier demands for subscriber voice call protection.

To learn more about Hiya Protect and how it can help protect telecom subscribers from spam and fraud, visit

About Hiya

Hiya is trusted by global businesses, carriers, and consumers to provide secure, engaging connections and stop unwanted calls. Built on the world’s leading Voice Security Platform, Hiya connects businesses with their customers, helps carriers secure their networks, and protects people from spam and fraud calls. Hiya’s SaaS applications, Hiya Connect and Hiya Protect, serve more than 250 million users on the Hiya Network, powering call protection and identity for AT&T, BT and EE, Samsung, Ericsson and more. Learn more at

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