PR Archives:  LatestBy Company By Date

Press Release -- September 5th, 2019
Source: AT&T

AT&T Reinvents the Live Sports Experience

AT&T Reinvents the Live Sports Experience Through 5G at AT&T Stadium with the Dallas Cowboys

Augmented reality and 5G gets fans closer to the action using our latest 5G devices from Samsung and NETGEAR

Starting with the Dallas Cowboys regular season opening game on Sept. 8, only AT&T* will put fans at AT&T Stadium at the center of the action in the nation’s first 5G-enabled stadium. Throughout the season we plan to offer four unique 5G activations that will begin to change the way fans interact with the game, including life-size digital versions of star players and live stats overlaid on the field using the Samsung Galaxy S10 5G.
5G Fan Experiences

These 5G experiences will run on our ultra-fast 5G+ network, which is AT&T’s name for 5G service using millimeter wave spectrum. Fans will enjoy cutting edge technologies like realistic 3-D volumetric video and AR which require massive amounts of data to process and couldn’t be done wirelessly at this level before 5G.

Hype Up Chants: From the moment you enter AT&T Plaza you can see larger than life players, including 36-foot tall Dak Prescott, Ezekiel Elliott and others, towering over AT&T Stadium. This can only be viewed through the camera of the provided Galaxy S10 5G

Hall of Heroes: Capture your touchdown dance over stunning 3-D video on a supplied Samsung Galaxy S10 5G that looks as if Amari Cooper and more Cowboys players are dancing right next to you. Some of the Hype Up Chants and Hall of Heroes content was filmed at the Samsung XR Capture Studio in Plano, TX.

Pose with the Pros: Throughout the stadium’s east platform you can digitally jump in for a quick video with virtual Cowboys players like Ezekiel Elliott and share with all your friends on social. These immersive columns are connected to 5G using the NETGEAR Nighthawk 5G Mobile Hotspot.

PR Archives: Latest, By Company, By Date