AT&T Reinvents the Live Sports Experience Through 5G and AR
Starting with the Dallas Cowboys regular season opening game on Sept. 8, only AT&T* will put fans at AT&T Stadium at the center of the action in the nation’s first 5G-enabled stadium. Throughout the season we plan to offer four unique 5G activations that will begin to change the way fans interact with the game, including life-size digital versions of star players and live stats overlaid on the field using the Samsung Galaxy S10 5G.
5G Fan Experiences
These 5G experiences will run on our ultra-fast 5G+ network, which is AT&T’s name for 5G service using millimeter wave spectrum. Fans will enjoy cutting edge technologies like realistic 3-D volumetric video and AR which require massive amounts of data to process and couldn’t be done wirelessly at this level before 5G.
Hype Up Chants: From the moment you enter AT&T Plaza you can see larger than life players, including 36-foot tall Dak Prescott, Ezekiel Elliott and others, towering over AT&T Stadium. This can only be viewed through the camera of the provided Galaxy S10 5G