If you’re a sports fan, all I can say is what a summer!
Whether you’ve been watching women’s soccer (they call it football where I grew up), baseball, tennis or the NBA Summer League, the highlights have been non-stop. Thrilling goals, dizzying rallies on tennis court and unbelievable moves above the rim.
It’s never been a better time to be a fan. Technology has changed how the fan experience is delivered to our screens – large and small. High definition cameras let us see the seams on the ball and individual blades of grass on the playing field. You can watch replays from almost every imaginable angle.
Almost.
What if the action could be captured courtside on cellphones, and shared with TV networks through a super-fast 5G connection? Imagine what that could mean for the future of television!
Well, AT&T did just that at the NBA Summer League in Las Vegas with the help of several of our technology providers. And lucky for us we have a visionary ally in the NBA and we had the perfect testing ground for this revolutionary approach to broadcasting – the NBA Summer League. Thanks to NBA Commissioner Adam Silver and his staff of innovative thinkers, such as people like Steve Hellmuth, NBA Executive Vice President, Media Operations and Technology, we were on our way.
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