AT&T Brings Game of Thrones to Life Ahead of Final Season
Fans Get More #ForTheThrone -- Exclusive Accessories, Unique AR Experience from Magic Leap, and even the Iron Throne Itself
AT&T* and HBO have launched a joint marketing campaign celebrating the highly-anticipated final season of Game of Thrones, premiering Sunday, April 14 on HBO.
The 360-degree marketing campaign stretches across AT&T’s footprint through retail activations, exclusive accessories, video on-demand, Magic Leap, AT&T THANKS and event sponsorship integrations – all to give customers and fans a plethora of ways to enjoy, engage and interact with HBO’s most successful drama.
“This is the biggest television event in recent history, in large part due to the show’s passionate, loyal and committed fan base,” said Valerie Vargas, SVP of advertising and creative services, AT&T. “In celebration of that fandom, and as fans ourselves, we have created unique experiences across all of our platforms that only AT&T and HBO can offer. With this campaign we aim to celebrate the show’s superfans and its permanent place in pop culture.”
“There’s no better way to celebrate the finale of this epic HBO show than to give its devoted, passionate fans opportunities to immerse themselves in the Game of Thrones world leading into the final season,” said Zach Enterlin, Executive Vice President, program marketing, HBO. “Together with AT&T, we are committed to giving superfans a fun, memorable way to experience Westeros and the characters they love so much.”
As the countdown to April 14 begins, here’s how AT&T gives you more #ForTheThrone: