Market-leading virtualized Advanced Media Software on a new platform provides mobile operators a range of flexible deployment options to deliver advanced VoLTE services
Los Angeles, CA – July 18, 2017 – GENBAND™, a leading provider of real time communications software solutions, today announced from its annual customer and partner summit, Perspectives17, that it has added to its market-leading Voice over LTE (VoLTE) media processing solutions to help mobile service providers optimize their LTE Radio Access Network (RAN) capacity and offer high definition voice services with Advanced Media Software (AMS) technology and the Enhanced Voice Services (EVS) codec.
The AMS software-based media processing solution is now also available as a virtualized offer on a new M5 Rack Mount Server platform, providing mobile service providers industry-leading EVS transcoding capacity on a Commercial-off-the-Shelf (COTS) appliance, and serving as a stepping stone to full Network Functions Virtualization (NFV) deployments. In addition, the enhanced solution now offers service providers complete deployment flexibility with the ability to deliver VoLTE media processing either in their existing physical network via dedicated Physical Network Functions (PNFs), virtualized on COTS appliances, or in a full NFV environment via Virtual Network Functions (VNFs). Service providers have full flexibility and can mix and match deployment options based on their unique requirements.
“In today’s ultra-competitive environment, mobile service providers are continually trying to stay ahead of the competition by seeking advantages through innovative solutions that will help them grow their subscriber base, while increasing customer stickiness,” said Greg Collins, Founder and Principal Analyst at market research firm Exact Ventures. “Enhanced Voice Services along with advanced media processing and transcoding solutions that can separate and optimize media and signaling allow mobile service providers to deliver superior voice quality to their customers with increased access network capacity.”
“GENBAND’s VoLTE solutions have already been deployed by several tier-one mobile service providers and are currently supporting more than 170 million subscribers around the globe,” said Patrick Joggerst, Executive Vice President of Global Sales and Marketing, GENBAND. “As VoLTE deployments continue to gain momentum, service providers are seeking flexible solutions that can be deployed in various environments and that will also help them differentiate their offerings with optimal network capacity.”
Joggerst added, “In addition to the ability to deliver advanced services, our differentiated approach to media processing, NFV and geo-distributed VNF processing offers mobile and interconnect service providers several unique benefits ranging from high media session handling to shared transcoding capacity.”
GENBAND’s solution also includes several intelligent distributed media processing selection features for optimized deployments.
- GENBAND’s enhanced AMS software-based media processing solution comes on a new M5 Rack Mount Server platform and offers mobile service providers market-leading EVS transcoding capacity on a Commercial-off-the-Shelf (COTS) appliance, serving as a stepping stone to full NFV deployments.
- The enhanced solution offers service providers complete deployment flexibility with the ability to deliver advanced VoLTE services in physical networks, hybrid networks (virtualized on a rack mount server), or full NFV environments.
- GENBAND’s Advanced Media Software VNF and EVS codec have been developed by a dedicated team of experts using patented in-house media processing technology.
- The enhanced solution will be highlighted at GENBAND’s annual customer and partner summit, Perspectives17, taking place July 16-20 in Los Angeles, California.
GENBAND empowers its global base of more than 700 customers in more than 80 countries to succeed via its technology leadership and intellectual property in network evolution and cloud based real-time communications software solutions and services. With networks increasingly moving to virtualized environments, service providers, enterprises, independent software vendors, systems integrators and developers globally are leveraging our innovative solutions for rapid communications service and application creation. GENBAND’s market-leading portfolio, including its award-winning Kandy communications Platform as a Service, enables this transformation and delivers a comprehensive set of advanced embedded communications capabilities including voice, video, messaging, chat, presence and more, facilitating business, consumer and IoT solutions deployments with enhanced end-user collaboration experiences. GENBAND’s Marketing Advantage Program provides comprehensive support to fuel our partners’ success with our solutions. To learn more visit genband.com.
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