KDLaw Defends Against High Wireless Prices in New Sprint Commercial

Law offices of Kevin Durant & Associates are open¹

OVERLAND PARK, Kan. (BUSINESS WIRE), February 16, 2015 – After a crash course completing his law degree in four days, NBA star Kevin Durant is taking his skills from the hardcourt to the courtroom, and the law offices of Kevin Durant & Associates are open, according to a new TV spot from Sprint (NYSE:S, news, filings).

Durant stars in the 30-second “Infomercial” spot that made its debut last night during TNT’s telecast of the NBA All-Star Game, along with the 60-second spot that features Durant in the courtroom “guarding” against high wireless prices other carriers charge.

On Feb. 8, Durant began teasing that something was coming using his personal Twitter feed (@KDTrey5) where he posted, “Think during this @NBAAllStar break I’m going to get my law degree.” Additional tweets followed throughout the week using #KDLaw to pique the interest of his followers.

Both TV spots are part of a larger campaign starring Durant to highlight Sprint’s Cut Your Bill in Half Event and will be complemented by innovative digital and social extensions of the ad concept. The new spot and all extensions were developed by New York-based advertising agency Translation.

“I’ve been working with Sprint for several years now and we challenged ourselves to do something different for our newest commercial,” Durant said. “The ‘Cut Your Bill in Half’ ad was a fun spot for me to shoot and I loved being in the courtroom and playing ‘KD, Esq.’”

These are the latest TV spots from Sprint touting the Cut Your Bill in Half Event, targeting Verizon and AT&T customers. With the Cut Your Bill in Half Event, Sprint will provide unlimited talk and text to anywhere in the U.S. while on the Sprint network – regardless of a customer’s current plan – and match the customer’s current rate plan for half the cost they are currently paying.²

For more information visit www.sprint.com/halfprice.

About Sprint

Sprint (NYSE:S) is a communications services company that creates more and better ways to connect its customers to the things they care about most. Sprint served nearly 56 million connections as of Dec. 31, 2014, and is widely recognized for developing, engineering and deploying innovative technologies, including the first wireless 4G service from a national carrier in the United States; leading no-contract brands including Virgin Mobile USA, Boost Mobile, and Assurance Wireless; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. Sprint has been named to the Dow Jones Sustainability Index (DJSI) North America for the past four years. You can learn more and visit Sprint atwww.sprint.com or www.facebook.com/sprint and www.twitter.com/sprint.

¹Kevin Durant is not an actual lawyer. Kevin Durant & Associates is not an actual law firm.
²Requires valid port from AT&T or Verizon to consumer account with $10 min. monthly rate charge. Discount does not apply to certain charges such as taxes, surcharges, add-ons, apps, premium content, int’l services, devices, partial charges or additional lines. Usage Limitations: Other plans may receive prioritized bandwidth availability. To improve data experience for the majority of users, throughput may be limited, varied or reduced on the network.