Intelligent, route-optimized IP transit creates high-performance e-commerce experience for British fashion house to engage its fans worldwide
ATLANTA – July 9, 2014 ─ Internap Network Services Corporation (NASDAQ:INAP, news, filings), a provider of high-performance Internet infrastructure services, today announced that Paul Smith Ltd., the pre-eminent British fashion design company, is using Internap’s route-optimized Performance IP™ transit service for the global delivery of its e-commerce platform. Internap’s service will ensure a first-class brand site and online shopping experience for Paul Smith enthusiasts, maximizing customer loyalty and web-based revenue.
As website visitors become increasingly reliant on the ability to complete transactions in seconds, it has never been more important for online retailers to offer an outstanding shopping experience with no interruptions or delays. Summit, the online marketing and e-commerce specialist for retail, recently estimated that a retailer with £10 million in annual online sales could lose up to £1 million in revenue each year due to consumer impatience with slow-loading web pages. A leader in British and international design trends for more than 40 years, the Paul Smith collection is wholesaled in 66 countries and has its own shops throughout North America, Europe and the Middle East and Asia, as well as 17 in England. High performance and availability, as well as low latency, all play a critical role in delivering a seamless online retail experience to a global customer base. The fashion designer’s IT team was looking for a partner that could deliver these characteristics with guaranteed levels of IP transit performance across a worldwide footprint – allowing them to keep pace with the demands of online fashion fans.
“With a fast-growing and geographically dispersed online customer base, it’s imperative that we offer a brand site infused with Paul Smith’s unique creative spirit on every page. Our website is our primary means of communicating with our customers about the latest designs and trends. Whether viewing a collection in our e-commerce shop or browsing Paul’s blog, the site experience is visually-rich, so consistently fast and reliable network connectivity is a critical piece in our IT puzzle,” said Simon Young, web development manager at Paul Smith Ltd. “Internap’s Performance IP transit service delivers bullet-proof connectivity on a global scale, along with an extremely knowledgeable and experienced support team that monitors and ensures network performance, allowing us to stay focused on the business of Paul Smith.”
Internap’s Performance IP service incorporates its patented Managed Internet Route Optimizer™ (MIRO) technology that dynamically evaluates critical network performance factors – such as jitter, latency and packet loss – to automatically direct traffic over the best path to its destination. Continuously scanning Internet routes and making more than 1,300 traffic optimizations per customer per hour, MIRO results in consistently fast website performance. Compared to other carriers, which typically deliver traffic over the fastest path less than 15 percent of the time, MIRO steers traffic over the best-performing network path more than 99 percent of the time.
“A renowned fashion brand in England and throughout the world, Paul Smith requires optimal website performance at all times, making it an ideal use case for our Performance IP service,” said Paul Vian, director of business development at Internap. “Online retailers like Paul Smith are turning to Internap because they realize their rich media website and e-commerce platform investments – which are critical to revenue growth and brand loyalty – can only be fully realized with a reliable and consistently high-performing experience for customers, whether they are in Nottingham, New York or Nagasaki.”
About Paul Smith
Paul Smith is Britain’s foremost designer. He is renowned for his creative spirit, which combines tradition and modernity. Famous for its clothing and accessories collections, Paul Smith specialises in an inventive use of traditional craftsmanship and cutting edge design to create beautifully made, desirable, modern pieces.
Paul Smith is a tastemaker – a leader of British and international design trends. With an enthusiasm for eclectic cultural references and idiosyncratic combinations, applied with understatement Paul Smith expresses a truly contemporary aesthetic. For more information, visit www.paulsmith.co.uk.
Internap is the high-performance Internet infrastructure provider that powers the applications shaping the way we live, work and play. Our hybrid infrastructure delivers performance without compromise – blending virtual and bare-metal cloud, hosting and colocation services across a global network of data centers, optimized from the application to the end user and backed by rock-solid customer support and a 100% uptime guarantee. Since 1996, the most innovative companies have relied on Internap to make their applications faster and more scalable. For more information, visit www.internap.com.
This press release contains forward-looking statements. These forward-looking statements include statements related to the performance of our Internet infrastructure services and the benefits that our customers may receive from them. Because such statements are not guarantees of future performance and involve risks and uncertainties, there are important factors that could cause our actual results to differ materially from those in the forward-looking statements. These factors include the actual performance of our Internet infrastructure services; the reaction and behavior of customers and the market to our company; our ability to react to trends and challenges in our business and the markets in which we operate; the availability of services from Internet network service providers or network service providers providing network access loops and local loops on favorable terms, or at all; failure of third party suppliers to deliver their products and services on favorable terms, or at all; failures in or intrusions into our network operations centers, data centers, network access points or computer systems; our ability to provide or improve Internet infrastructure services to our customers; and our ability to protect our intellectual property; our ability to avoid infringing the intellectual property of others; as well as other factors discussed in our filings with the Securities and Exchange Commission. Given these risks and uncertainties, investors should not place undue reliance on forward-looking statements as a prediction of actual results. We undertake no obligation to update, amend or clarify any forward-looking statement for any reason.
Davies Murphy Group