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Press Release -- February 24th, 2014
Source: Broadsoft

BroadSoft and OpenPeak Introduce Industry First Dual Persona for Unified Communications

Providing employees access to all UC services and business contacts from a secure environment on their personal communication device

BARCELONA, Spain, February 24, 2014 – BroadSoft, Inc. (NASDAQ:BSFT, news, filings) and OpenPeak, Inc. today announced they have integrated their unique capabilities to power the industry’s first Dual Persona for UC, providing users secure access to all of their unified communications services, including voice and video calling, text messaging, instant messaging and presence, and corporate directories. Users can now access both their work and personal communications services from a single device, while ensuring the privacy of their personal information. Enterprises can easily manage their employees’ mobile application and device policies, ensuring their data integrity.

Dual Persona for UC integrates BroadSoft’s UC-One® platform, which includes BroadWorks® — the only VoLTE compliant Business Telephony Application Server with the broad-range of unified communications services businesses are seeking, with OpenPeak’s SECTOR® – a secure container that provides users access to all of their UC services and encrypted enterprise data while logged on to the password protected “work side” of their device. Users can seamlessly switch between their business and personal communication services on a single mobile device, with complete privacy and security.

“With a growing dependency on smartphones, individuals expect access to all of their applications, including their unified communications services, from a single mobile device,” said Scott Hoffpauir, chief technology officer, BroadSoft. “Integrating our broad-range of unified communications services with OpenPeak’s secure ‘device within a device’ containerized environment delivers on the growing Bring Your Own Device trend, freeing individuals to use their preferred personal device to work from anywhere, while providing their employer with confidence their enterprise information is secure.”

The benefits of Dual Persona for UC extend beyond employees and the enterprise, providing unique advantages for mobile operators seeking to meet the evolving communications requirements of the mobile workforce:

Mobile Operator Benefits

  • Deliver complete dual subscription on single device
  • Additional revenue while containing costs to a single device
  • Increase retention and acquisition by linking personal and business subscriptions
  • New revenue opportunities with additional unified communications services
  • Extend service value with mobile device management

“Dual Persona for UC delivers the accessibility and ease of use that today’s mobile workforce needs, with the enterprise data security that IT demands,” said OpenPeak CEO Dan Gittleman. “Our SECTOR solution integrates flawlessly with the BroadSoft UC platform to provide a seamless user experience with remote management capabilities that enable IT to revise or revoke privileges to company data at any time, all while allowing users to fully enjoy their own devices for personal use.”

Forward Looking Statements (BroadSoft)

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements may be identified by their use of terms and phrases such as “can,” “ensure” and other similar terms and phrases and include, among others, statements regarding the capabilities and benefits to mobile operators, enterprises and end users of the Dual Persona for UC. The outcome of the events described in these forward-looking statements is subject to known and unknown risks, uncertainties and other factors that could cause actual results to differ materially from the results anticipated by these forward-looking statements, including, but not limited to, the financial and other benefits to BroadSoft resulting from the use and deployment of the Dual Persona for UC service by BroadSoft’s customers, as well as those factors contained in the “Risk Factors” sections of the Company’s Form 10-K for the year ended December 31, 2012, filed with the Securities and Exchange Commission, or SEC, on February 27, 2013, and in BroadSoft’s other filings with the SEC. All information in this release is as of February 24, 2014. Except as required by law, BroadSoft undertakes no obligation to update publicly any forward-looking statement made herein for any reason to conform the statement to actual results or changes in its expectations.

About Broadsoft

BroadSoft is the leading provider of software and services that enable mobile, fixed-line and cable service providers to offer Unified Communications over their Internet Protocol networks. The Company’s core communications platform enables the delivery of a range of enterprise and consumer calling, messaging and collaboration communication services, including private branch exchanges, video calling, text messaging and converged mobile and fixed-line services.

About OpenPeak

OpenPeak is a leading Mobile Enterprise Management company. OpenPeak’s ADAM™ platform makes it easy for businesses to secure and manage business data on mobile devices while giving employees the freedom to use the device of their choice. ADAM is offered as a white label solution through carriers and large OEMs worldwide. Components of ADAM may be used individually to complement pre-existing device and network management configurations, or together as a complete end-to-end Mobile Enterprise Management solution. For more information, visit

OpenPeak and SECTOR are trademarks of OpenPeak Inc. Other trade brands, names and marks used in this document are the property of their respective owners.

Media Contacts:

Brian Lustig, Bluetext PR for BroadSoft

Becky Stanway, Hotwire PR London, for BroadSoft
+44 (0) 20 7608 4657

Heather Kelly, SS|PR for OpenPeak

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