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Press Release -- November 19th, 2013
Source: AT&T

AT&T and Filip Technologies Connect Parents and Kids

Wearable smart locator and voice watch for kids available to AT&T Customers for $199.99

Dallas, Texas, November 19, 2013

Now kids can be free to explore, discover, and play, while easily staying in touch with mom and dad. AT&T* and Filip Technologies today announced that FiLIP, a smart locator and voice watch for kids that keeps parents and kids in touch at the push of a button, will be available online and in its flagship Michigan Avenue retail location. Starting November 22, AT&T customers can purchase FiLIP for $199.99.

For a look at the inside story on FiLIP, check out this video.

Designed for children ages 5 through 11, FiLIP combines GPS, Wi-Fi, and AT&T’s wireless network into a colorful watch that can be worn to school, the playground, and everywhere in between. For just $10 per month as part of an AT&T Mobile Share or standalone plan, parents have unlimited two-way voice calling so that they can talk or direct message with their children at any time.

Parents can program up to five trusted contacts with whom the child can communicate. FiLIP also allows parents to set SafeZones, triggering a notification if the child enters or leaves a designated area, and features an intelligent emergency procedure to locate the child and put them in touch with family if needed.

“FiLIP is an innovative approach to solving an issue that parents have always faced,” said Chris Penrose, senior vice president, Emerging Devices, AT&T Mobility. “How do you stay in touch with your child, while still allowing them to be free to be a kid? FiLIP is convenient for parents and practical for children.”

“The way that families communicate is about to change,” said Jonathan Peachey, CEO of Filip Technologies. “Modern parents are used to being connected but have few options when it comes to those they care about the most – their young children. Starting this Friday, parents across the country will be able to use FiLIP to stay in direct contact with their kids, either by making a phone call straight to their wrist or by simply seeing where they are on a map.”

For more information on Filip Technologies, visit For the complete array of AT&T offerings, visit

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

About AT&T

AT&T Inc. (NYSE:T, news, filings) is a premier communications holding company and one of the most honored companies in the world. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and internationally. With a powerful array of network resources that includes the nation’s fastest and most reliable 4G LTE network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet, voice and cloud-based services. A leader in mobile Internet, AT&T also offers the best wireless coverage worldwide of any U.S. carrier, offering the most wireless phones that work in the most countries. It also offers advanced TV service with the AT&T U-verse® brand. The company’s suite of IP-based business communications services is one of the most advanced in the world.

Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at or follow our news on Twitter at @ATT, on Facebook at and YouTube at

4G LTE speed claim based on national carriers’ average 4G LTE download speeds. Reliability claim based on data transfer completion rates on nationwide 4G LTE networks. 4G LTE availability varies.

About Filip Technologies, Inc.

Filip Technologies, Inc. develops products and services designed to keep families in touch. Its products combine the two most important elements in family mobile offerings – communication and safety. The company’s flagship product, FiLIP, is the world’s first wearable smart locator and phone for kids. Previewed to rave reviews at CES 2013, its patent-pending technology combines cellular voice with geo-location capability in a device small enough to be worn on the wrist. Founded in 2010 by Sten Kirkbak after he briefly lost track of his young son Filip in a shopping mall, Filip Technologies is privately held with offices in London, U.K., New York, NY and Raleigh, NC. For more information please visit, like us on Facebook at or follow us on Twitter at @MyFilipTech.

© 2013 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

Filip Technologies and FiLIP are trademarks of Filip Technologies, Inc.

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