Advanced video optimization matches video quality with smartphone capabilities
With mobile video traffic expected to more than double every year until 2015, operators need a new and effective way to satisfy growing demand for network and service quality *. Nokia Siemens Networks is launching a combined video optimization solution that delivers a high quality video experience while simultaneously reducing radio network loading by up to 25%. By combining the capabilities of Flexi Content Optimizer, policy management and new real-time congestion awareness, which is unique to Nokia Siemens Networks, operators can match video quality to each user’s device.
Flexi Content Optimizer adjusts video content and re-scales video streaming to match the smartphone screen size. Users enjoy the best quality video that their smartphones and tablets can support, and because less data is transferred, there is less pressure on radio network capacity. This translates into more efficient use of radio network resources, and lower transmission costs and network investment.
Real-time congestion awareness enables the network to react instantly when a base station becomes heavily loaded. Video optimization then ensures that the operator’s most valuable subscribers in a specific location enjoy the best video quality.
“More people than ever are using video streaming applications on their smartphones. According to Informa Telecoms and Media, video streaming will account for a third of mobile data traffic on mobile handsets in 2016**,” said Antti Romppanen, head of packet core product management, Nokia Siemens Networks. “This translates into a lot of video. By bringing together our capabilities for best ever video, operators can ensure that subscribers have a smooth viewing experience even during congested busy hours.”
These capabilities work together to ensure smooth video playback with up to 90% less stalling. Better video quality improves customer satisfaction, helping the operator to reduce churn in a smartphone-dominated world. Video playback can be further enhanced by Flexi Content Optimizer’s caching functionality, which is used for popular content such as trending YouTube videos.
Video optimization capability for best ever video is an enhancement of Nokia Siemens Networks Liquid Broadband*** launched in February 2013.
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About Nokia Siemens Networks
Nokia Siemens Networks is the world’s specialist in mobile broadband. From the first ever call on GSM, to the first call on LTE, we operate at the forefront of each generation of mobile technology. Our global experts invent the new capabilities our customers need in their networks. We provide the world’s most efficient mobile networks, the intelligence to maximize the value of those networks, and the services to make it all work seamlessly.
With headquarters in Espoo, Finland, we operate in over 120 countries and had net sales of approximately 13.4 billion euros in 2012. http://www.nokiasiemensnetworks.com
Nokia Siemens Networks
Phone: +358 7140 02869
* The 2013 Acquisition & Retention Study Report from Nokia Siemens Networks found that 47% of respondents believe that operators should offer excellent network quality even if they charge a higher price for it.
** Informa Telecoms and Media 2013
*** Launched at Mobile World Congress 2013, Liquid Broadband comprises Liquid Applications, end-to-end Quality of Service (QoS) Differentiation and Operator Content Delivery Network (CDN) to intelligently deliver personalized services to subscribers