Global data services provider recognized for marketing excellence at the 2013 BMA Phoenix Awards
Dallas, TX (May 3, 2013) – Global data center services provider CyrusOne (:CONE, news) recently received a “Marketer of the Year” award from the Business Marketing Association (BMA) in the category of B2B Marketing Campaign of the Year. The award, which the BMA presented in partnership with the Phoenix Business Journal, was announced April 25 at the Arizona Historical Society.
CyrusOne’s marketing campaign, “Expanding Brand and Leads,” focused on quickly scaling its branding outreach and inbound marketing efforts while maintaining spending at an efficient level.
Together with CyrusOne’s marketing partner, KEO Marketing Inc, the marketing team developed the B2B marketing strategies and fully integrated marketing efforts designed to expand online visibility for prospective CyrusOne customers and deliver the most number of qualified sales leads within a targeted cost of acquisition range. As a result, overall leads increased more than 70 percent across all channels, including a 160 percent increase from Natural Search and 100 percent from Pay-Per-Click.
“This award is a direct reflection on the quality of the team we’ve developed internally and through our agency partnerships and it validates the focus, drive, and excellence of the team members to deliver results that directly translate to our company’s growth,” said Scott Brueggeman, chief marketing officer of CyrusOne. “Reaching potential customers with the right information at the appropriate time in the buying cycle is a key success factor as we build on our position as the preferred data center provider to the global Fortune 1000 companies.”
Best-in-Class Facilities and Interconnectivity
CyrusOne specializes in highly reliable enterprise-class, carrier-neutral data center colocation. It also engineers facilities with the highest power redundancy (2N architecture) and power-density infrastructure required to deliver excellent availability. The company’s Massively Modular® design approach to building data center facilities enables it to deliver best-in-class space in record-setting time at the lowest cost in the industry. These high-performance data centers give customers the flexibility to leverage the most advanced server technology, accommodating 250 watts per square foot and higher.
Earlier this year, CyrusOne launched in Texas the first statewide Internet Exchange (IX) in the United States, connecting all major sites in Austin, Dallas, Houston, and San Antonio. The CyrusOne Texas IX means that customers can connect CyrusOne facilities, their enterprise-owned facilities, and third-party facilities, within a metro area and city-to-city to seamlessly engage the full ecosystem of business partners, content providers, network, carriers, Internet service providers, and Ethernet buyers and sellers.
CyrusOne operates 24 carrier-neutral data center facilities across the United States, Europe, and Asia that give customers the flexibility and scale to perfectly match their specific growth needs. The data center provider is renowned for exceptional and personalized service and for building enduring customer relationships and high customer satisfaction levels. Customers include nine of the global Fortune 20 companies and more than 100 of the Fortune 1000.
CyrusOne (NASDAQ: CONE) specializes in highly reliable enterprise-class, carrier-neutral data center properties. The company provides mission-critical data center facilities that protect and ensure the continued operation of IT infrastructure for more than 500 customers, including nine of the global Fortune 20 and more than 100 of the Fortune 1000 companies.
CyrusOne's data center offerings provide the flexibility, reliability, and security that enterprise customers require and are delivered through a tailored, customer service-focused platform designed to foster long-term relationships. CyrusOne is committed to full transparency in communication, management, and service delivery throughout its 24 data centers worldwide.
|Mindy Miller or Lisa McLaughlin
gyro for CyrusOne