Shanghai, China, February 20, 2013]: Huawei, a leading global information and communications technology (ICT) solutions provider, today announced the launch of a video call quality assurance solution based on a new Flow Priority Indicator (FPI) technology. The solution provides end-to-end quality assurance and charging functions for subscribers of video call service packages, improving user experience and bringing new revenue potential for operators.
The rapid growth of smart devices, applications, Over-The-Top (OTT) services and heavy traffic applications, such as P2P streaming have resulted in enormous growth for network traffic. Operator income, however, has not increased in line with this growth in traffic. Operators are increasing capacity by making better use of a limited number of sites and spectrum resources while expanding and differentiating their services to maximize the value of their pipe. Surveys of end users have indicated that they are willing to pay extra for high-quality data services.
Studies carried out by mLAB, Huawei‘s mobile broadband (MBB) research laboratory, have shown how internet video call services are becoming a major source of heavy traffic growth. Huawei’s mLAB developed and released the FPI video call quality assurance solution to meet the needs of commonly used video call services in environments that are plagued by congested internet traffic.
Huawei’s FPI technology was designed to meet the needs of both operators and subscribers. In scenarios where bandwidth is limited, subscribers who have purchased video call service packages supported by FPI are given a higher priority and can enjoy better video call service quality. Utilizing the Policy and Charging Rules Function (PCRF), the solution matches the services subscribers are using with their purchased subscriptions to prioritize limited network resources. FPI also precisely calculates service assurance duration and uplink and downlink traffic, supporting operators for content charging and operation of premium and high-value services.
By rapidly analyzing subscriber behavior trends and the ongoing development of devices and applications, Huawei’s mLAB is able to design innovative solutions for mobile broadband to improve user experience and create substantive business value for operators.