AT&T’s* flagship brand store on the famed Magnificent Mile took home top honors during the 42nd Retail Design Institute Design Awards Gala. AT&T’s Michigan Avenue store was awarded first place in the Service Retail Category, and a Special Merit Award for Innovation in Customer Experience & Technology. It was also a finalist for Store Design of the Year. This annual competition celebrates exceptional retail design among more than 200 competitors representing retailers and designers from around the world.
“AT&T’s Michigan Avenue store sets a new benchmark for traditional service provider stores with an innovative design that showcases mobile technology as connected solutions and featuring devices, apps and services as part of curated collections,” said Brian Dyches, FRDI International Chairman Retail Design Institute. “By implementing unique design elements, the AT&T flagship brand store has completely reinvented the traditional sales experience, changing it from a focus on the ‘transaction’ to the ‘interaction.’”
Every aspect of the award-winning store was designed with the customer experience in mind. From the Lifestyle Boutiques that organize products, apps and service based on customers’ interests to the Experience Platform that showcases what’s next in wireless technology including the connected car and the connected home, the store is designed to engage customers with AT&T technology in unique ways.
“Our Michigan Avenue store helps bring the AT&T brand to life in ways that are meaningful and specific to each customer that walks through the door,” said Paul Roth, president of AT&T retail sales and service. “Customers can learn more about who we are, what we do, and what that can mean in their daily lives at home, work, play, and the journey in between.”
The 10,000 square foot Michigan Avenue store is the largest AT&T store in the nation. In addition to products and services found at AT&T’s more than 2,300 retail stores nationwide, the flagship brand store provides exclusive accessories by Chicago-area artists and other products unique to the Windy City.
The store is located at 600 North Michigan Avenue, Chicago, 60611. Store hours are Monday-Saturday 10 a.m.-8 p.m. Central time and Sunday 11 a.m.-6 p.m. Central time.
Watch here for a tour of unique areas of the store.
*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.
AT&T Inc. (NYSE:T, news, filings) is a premier communications holding company and one of the most honored companies in the world. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and internationally. With a powerful array of network resources that includes the nation’s largest 4G network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet, voice and cloud-based services. A leader in mobile Internet, AT&T also offers the best wireless coverage worldwide of any U.S. carrier, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse® and AT&T |DIRECTV brands. The company’s suite of IP-based business communications services is one of the most advanced in the world.
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