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Press Release -- August 21st, 2012
Source: CenturyLink, Savvis

XM Asia Pacific Selects Savvis Cloud to Host Clients’ Digital Engagement Platform

Company Cites Service-Level Agreements, Scalability and Security as Keys to Moving to Cloud Through Savvis Data Centre in Singapore

Aug 21, 2012

SINGAPORE, Aug. 21, 2012 /PRNewswire/ — Savvis, a CenturyLink company (NYSE:CTL, news, filings) and global leader in cloud infrastructure and hosted IT solutions for enterprises, today announced that XM Asia Pacific, a leading provider of digital marketing and technology consulting services, will host its clients’ digital engagement platform on Savvis’ enterprise-class cloud infrastructure.

The business-critical sites will be hosted on the Savvis Symphony Open public cloud platform through Savvis’ data centre in Singapore.

“As more customers adopt online channels to increase their reach, we realised that the most effective way to ensure maximum availability of our clients’ digital engagement platform was to migrate from our private servers to a secure, highly available cloud service,” said Vince Lui, managing director, XM Asia Pacific. “The ability for us to help our clients’ digital experience platforms scale quickly to varying server loads by using the Savvis cloud platform has reduced our costs significantly by moving from a capital expense model to one based on operational expense. The move to Savvis improved customer campaign results and, in turn, improved client satisfaction.”

The e-commerce solutions provided by XM Asia Pacific required a scalable infrastructure that built sufficient capacity for peak demands and prevented downtimes. When approached for a solution, Savvis initially provided XM Asia Pacific with a test-and-development environment, which became the working solution.

XM Asia Pacific cited as factors in its decision to select Savvis the absence of long-term contracts, reduced deployment time, generous capacity management policies, robust service-level agreements and security, global availability via regional Savvis-managed data centres and Savvis’ track record of successful cloud deployments.

“Digital businesses today are measured by their customers’ online experiences. A slow page load may result in a missed opportunity to collect critical feedback, or worse, send that customer to a competitor,” said Mark Smith, managing director of Asia for Savvis. “Companies like XM Asia Pacific are becoming more forward-looking and deploying Savvis’ cloud and IT infrastructure solutions, helping to meet their evolving digital needs in Asia and beyond. We are excited to work with XM Asia Pacific and support its long-term business growth.”

Through Savvis’ infrastructure in Singapore, XM Asia Pacific supports and offers its services to its client base in China, Australia and Japan.

For more information about Savvis cloud solutions, visit

About Savvis

Savvis, a CenturyLink company, is a global leader in cloud infrastructure and hosted IT solutions for enterprises. Nearly 2,500 unique clients, including more than 30 of the top 100 companies in the Fortune 500, use Savvis to reduce capital expense, improve service levels and harness the latest advances in cloud computing.

About CenturyLink

CenturyLink is the third largest telecommunications company in the United States and is recognized as a leader in the network services market by technology industry analyst firms. The company is a global leader in cloud infrastructure and hosted IT solutions for enterprise customers. CenturyLink provides data, voice and managed services in local, national and select international markets through its high-quality advanced fiber optic network and multiple data centers for businesses and consumers. The company also offers advanced entertainment services under the CenturyLink™ Prism™ TV and DIRECTV brands. Headquartered in Monroe, La., CenturyLink is an S&P 500 company and is included among the Fortune 500 list of America’s largest corporations.

For more information, visit or

About XM Asia Pacific

XM Asia is a leading digital marketing and technology agency with offices in Singapore, Malaysia, Indonesia, Thailand and Hong Kong. It has more than 300 digital specialists in the region with strong capabilities across Strategy, Experience Design, Creative, Technology and Analytics.

XM Technology services provide technology solutions consulting and development focusing on both Marketing Technology and Enterprise Technology. Its unique user-centric approach involved integration across the customer experience platform development with creative expertise and strategic thinking.


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