NEW YORK, NY – August 1, 2012 – KDDI America, Inc. and KDDI R&D Laboratories, Inc., subsidiaries of KDDI CORPORATION, a Fortune Global 500 company and worldwide leader in international telecommunications services, jointly announces its first U.S. web service targeting the social media analytics market — the KDDI Social Media Visualizer. It analyzes the tweets containing any given keyword(s) and provides the distribution of the user demographics such as age group, gender, occupation, location and interests based on its unique user demographics estimation. KDDI America is scheduled to begin offering this new service in the U.S. in September 2012.
As the internet being the central part of our social life, it has become popular among us to post our opinions on the internet through Twitter and other social media sites. User comments cover a broad range of topics including products, contents and services from all types of businesses. It has become a very important resource to obtain unbiased feedback from the market. Among all the social media sites, Twitter is known as the best resource for reputation monitoring because people freely discuss any topics happening at that moment in real-time. Both large and small companies are now carefully monitoring these user comments for marketing, branding and customer support purposes.
“We look forward to providing our new web service to all types of organizations that are looking to further utilize their social media tools and gain additional insights that will help enhance their business,” says Hiroyasu Morishita, Senior Director of Marketing & Planning at KDDI America. “With other common social media analyzers, it only gives you the overall analysis of the entire group. But with KDDI Social Media Visualizer’s unique profiling technology, you will be able to estimate the profiles for each individual user by different segments such as gender, age, occupation and interests. It would be a great opportunity to participate in our free trial offer to experience this unique profiling technology.”
The unique profiling technology developed by KDDI R&D Labs takes tweets from any given user to estimate that user’s demographic information with high accuracy. Our new service provides the following three major features based on this technology.
1) Search Feature Visualize the demographics distribution of Twitter users who have mentioned the given keyword, in real time.
2) Report Feature Monitor all the tweets containing the specified keyword(s) for twenty-four hours and generate a summarized report.
3) Alert Feature Receive an alert by email or text when there is an unusual activity such as sudden increase in negative tweets about the specified keyword(s).
This service can be used for analyzing market feedback for a promotion campaign, brand management, customer support and customer engagement. This service also supports both English and Japanese languages.
For more information and to sign up for a free trial offer, click here: Social Media Visualizer Or please contact KDDI America at marketing@kddia.com or call us at 1-866-348-3370 to speak to a salesperson.
*”Twitter” and “Tweets” are trademarks of Twitter, Inc.
About KDDI America KDDI America is a U.S. division of the KDDI Group of companies, a Fortune Global 500 company and leading provider of international telecommunications and colocation facilities around the world. KDDI America provides high-quality network solutions to clients with telecommunication needs throughout Asia Pacific, EMEA and the Americas. KDDI Group is a pioneer and innovator in the Ethernet world, being the first telecom provider to provide switched Ethernet services between Asia and the United States. It is also a leading provider in international data centers and value-added services through its group company, TELEHOUSE, in the United States, Europe and Asia. For more information about KDDI America, please visit www.kddia.com.
About KDDI R&D Laboratories KDDI R&D Laboratories performs investigations, research and development and provides consulting and other services on new information and communication technologies based on the research and development in the KDDI Group. Research and development is being conducted on world-leading telecommunication technologies in a wide range of fields including next-generation networking and super high-speed wireless transmission technology, security, applications and FMBC, which will bring a convergence of fixed communications, mobile communications and broadcasting. For more information, please visit www.kddilabs.jp/english
Press Contact: Ayako Sato KDDI America, Inc. 212-295-1200
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