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Press Release -- August 13th, 2012
Source: Sprint Nextel

Disney Junior ID Pack Offers On-the-Go Access to Disney Junior Shows and Games for Your Child Right from Your Sprint Phone

BURBANK, Calif. & OVERLAND PARK, Kan. (BUSINESS WIRE), August 13, 2012 – Are you a mom or dad who wants to keep your young kids entertained in the car while running errands around town or during a road trip? Now all you have to do is reach into your purse or pocket and pull out something you always have on hand – your Sprint Android-powered smartphone. Disney Junior ID, a new offering that loads select Sprint smartphones with Disney Junior content for preschoolers in a few simple clicks, is available starting today.

The Disney Junior ID pack transforms parents’ smartphones into something kids ages 2 to 7 will enjoy whether out and about or at home. By simply selecting the Disney Junior ID pack icon from a library of more than 45 Sprint ID packs, the phone will automatically download apps, widgets and wallpapers from some of your child’s favorite shows, and other Disney Junior-related content.

Kids can watch a selection of their favorite shows with on-demand episodes, play engaging games, and keep up with some of their favorite Disney Junior characters right on the phone. Additionally, parents can get tips, ideas and more with the Disney Junior Facebook pages feed that is available to them via the new ID pack.

The Disney Junior ID pack includes the following widgets and content:

  • Disney Junior Games: Keep kids entertained and engaged with games from featuring Jake and the Never Land Pirates – including Izzy’s Pirate Puzzles and Jake’s Treasure Hunt.
  • Disney Junior Facebook: Parents can get the latest tips, recipes and sneak peeks on what is happening on all of the Disney Junior Facebook pages.
  • Disney Junior Videos: Your child can watch select episodes of their favorite Disney Junior shows on demand. Full episodes of Jake and the Never Land Pirates, Mickey Mouse Clubhouse and Doc McStuffins are among those available using the Sprint TV app.
  • Disney Junior Wallpaper: Customize your phone with wallpapers featuring your child’s favorite Disney Junior characters.

“Lately more and more moms and dads are finding fun mobile phone apps that their kids will enjoy, but rather than searching through an app store with thousands of apps, wondering which ones are best, we’ve simplified the process – they can simply click on the Disney Junior ID pack and get access to their kids’ favorite shows and games,” said Kevin McGinnis, vice president-Product, Sprint. “We are excited to offer this robust mobile experience and we’re thrilled to make this available to our customers.”

The Disney Junior ID pack is available on select Sprint ID-capable devices, including LG Viper™ 4G LTE, LG Optimus Elite™, LG Optimus™ S, LG Marquee™, Motorola PHOTON™ 4G, Samsung Galaxy S II, Samsung Epic™ 4G, Samsung Conquer™ 4G, Samsung Transform™, Samsung Replenish™, Kyocera Milano™ and ZTE Fury™.

The Disney Junior ID pack is free to download with an Everything Data plan from Sprint. Users can download up to four additional ID packs onto their phone, in addition to Disney Junior, such as ESPN, MTV, or non-branded ID packs like Home Base, which features shopping, fitness and recipe apps, or Socially Connected, with apps to keep in touch with friends while out and about. To see all Sprint ID packs, visit For more information about Disney Junior’s ID pack visit

About Disney Junior

Disney Junior reflects the emotional connection generations of consumers have to Disney storytelling and Disney characters, both classic and contemporary. It invites mom and dad to join their child in the Disney experience of magical, musical and heartfelt stories and characters, while incorporating specific learning and development themes designed for kids age 2-7. Disney Junior’s series blend Disney’s unparalleled storytelling and characters kids love deeply with learning, including early math, language skills, healthy eating and lifestyles, and social skills. Disney Junior launched in February 2011 with a daily programming block on Disney Channel. In its first year, Disney Junior posted the network’s biggest yearly audience in the daypart in Total Viewers, Kids 2-5, Boys 2-5 and Women 18-49, increasing by double-digit margins among preschooler demographics over year-ago levels. On March 23, 2012 Disney Junior added a cable and satellite channel in the U.S. bringing the total number of channels to 30 worldwide.

About Sprint Nextel

Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel served more than 56 million customers at the end of the second quarter of 2012 and is widely recognized for developing, engineering and deploying innovative technologies, including the first wireless 4G service from a national carrier in the United States; offering industry-leading mobile data services, leading prepaid brands including Virgin Mobile USA, Boost Mobile, and Assurance Wireless; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. The American Customer Satisfaction Index rated Sprint No. 1 among all national carriers in customer satisfaction and most improved, across all 47 industries, during the last four years. Newsweek ranked Sprint No. 3 in its 2011 Green Rankings, listing it as one of the nation’s greenest companies, the highest of any telecommunications company. You can learn more and visit Sprint at or and

Photos/Multimedia Gallery Available:


Disney/ABC Television Group
Karen Hobson, 818-569-7789
Amy Johnsonbaugh, 949-748-3389

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