Mike Welch Named President, AT&T AdWorks
New York, New York, June 06, 2012
AT&T AdWorks today announced its new alignment as part of AT&T’s Home Solutions group. With the new strategic alignment, AT&T has appointed Mike Welch as president of AT&T AdWorks. Welch will report to Jeff Weber, president for Content and Advertising at AT&T. The appointment is effective immediately.
AT&T’s Home Solutions division oversees U-verse® TV, broadband and voice services for AT&T’s 22-state local wireline operations. AT&T AdWorks will continue to grow its multiscreen advertising offering, which includes TV, mobile and online platforms.
Since AT&T AdWorks’ rebranding a year ago, it has experienced accelerated growth and presence in the marketplace and it works directly with national brand clients and specialized media agencies.
“I am pleased to join AT&T AdWorks at such an exciting time,” said Welch. “Due to the new strategic alignment, AT&T AdWorks will be better equipped to help our clients connect all the pieces – making it easy to buy, manage, and analyze multiplatform campaigns.”
Prior to his current appointment, Welch was vice president of Sales for the Southwest Region of AT&T Advertising Solutions. Previously, he held several executive level positions with AT&T spanning Consumer Services, AT&T Business Solutions and Sales Operations. He joined AT&T in 1997 after spending seven years in sales at The Pillsbury Company.
About AT&T AdWorks
AT&T AdWorks is a digital media group within AT&T. Utilizing the inherent strengths of the world’s largest telecommunications company and its superior data advantage, AT&T AdWorks connects advertisers with their audiences across online, mobile and TV platforms. Our proprietary, aggregate data and ad offering give us the ability to help advertisers effectively tap into billions of available ad impressions and use advanced optimization technology to increase ad effectiveness. For more information, please visit adworks.att.com.
AT&T Inc. (NYSE:T, news, filings) is a premier communications holding company and one of the most honored companies in the world. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation’s largest 4G network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet, voice and cloud-based services. A leader in mobile Internet, AT&T also offers the best wireless coverage worldwide of any U.S. carrier, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse® and AT&T | DIRECTV brands. The company’s suite of IP-based business communications services is one of the most advanced in the world.
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