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Press Release -- June 6th, 2012
Source: Alcatel-Lucent

Alcatel-Lucent’s Americas President Robert Vrij urges telecom operators to tap the “true value” of networks

Keynote address at TIA 2012 to demonstrate that the network’s value is more than “the sum of its bits”

TIA 2012, Dallas, TX, June 6, 2012 – As communications networks become more about “our life’s work,” telecom operators should start to measure network relevance as much as revenue per user, and extract real value from emerging services.

That’s the message to be delivered today in a keynote address to the telecommunications industry by Robert Vrij, Alcatel-Lucent’s (Euronext Paris and NYSE: ALU) President of the Americas and head of the company’s global strategic alliances.  Vrij’s keynote is part of this week’s external linkTIA 2012: Inside the Network conference and exhibition taking place in Dallas, Texas.

In his speech, Vrij will highlight the role today’s networks play in delivering value across a number of fronts, including economic growth, healthcare and education, to name a few. Taking these benefits into account, he will appeal to the industry to “tear down the walls” between fixed and wireless networks as consumers demand seamless connectivity between the two.

Vrij will illustrate how the approach to the network should be less about measuring bits and more about measuring the impact that today’s integrated network has on consumers and enterprises – a network that, according to Vrij, is “becoming more like the air we breathe everyday.”

Looking ahead, Vrij will highlight some exciting new service concepts that can embed the value of  the network even more deeply into consumers’ lives than ever before.

Keynote timing & Twitter coverage

Keynote presentations on the opening day of TIA 2012 – including Robert Vrij’s – will commence at 10:30 on Wednesday, June 6, 2012. To follow TIA 2012, or Robert Vrij’s keynote via Twitter use: #TIA12.

About TIA
The Telecommunications Industry Association (TIA) represents the manufacturers and suppliers of global information and communications technology (ICT) networks through standards development, policy and advocacy, business opportunities, market intelligence, and events and networking. Since 1924, TIA has been enhancing the business environment for broadband, mobile wireless, information technology, networks, cable, satellite and unified communications. Members' products and services empower communications in every industry and market, including healthcare, education, security, public safety, transportation, government, the military, the environment, and entertainment. Visit external

About Alcatel-Lucent (Euronext Paris and NYSE: ALU)

The long-trusted partner of service providers, enterprises and governments around the world, Alcatel-Lucent is a leading innovator in the field of networking and communications technology, products and services. The company is home to Bell Labs, one of the world's foremost research centers, responsible for breakthroughs that have shaped the networking and communications industry. Alcatel-Lucent was named one of MIT Technology Review's 2012 Top 50 list of the "World's Most Innovative Companies" for breakthroughs such as lightRadio™, which cuts power consumption and operating costs on wireless networks while delivering lightning fast Internet access. Through such innovations, Alcatel-Lucent is making communications more sustainable, more affordable and more accessible as we pursue our mission - Realizing the Potential of a Connected World.

With operations in more than 130 countries and one of the most experienced global services organizations in the industry, Alcatel-Lucent is a local partner with global reach. The Company achieved revenues of Euro 15.3 billion in 2011 and is incorporated in France and headquartered in Paris.

For more information, visit Alcatel-Lucent on:, read the latest posts on the Alcatel-Lucent blog: and follow the Company on Twitter: external link

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