Limelight Provides Industry’s First and Only Combined Web Content Management and Online Video Platform Service Powered by Its Own Worldwide Delivery Platform
SCOTTSDALE, Ariz., May 22, 2012 (GLOBE NEWSWIRE) — Limelight Networks, Inc. (NASDAQ:LLNW, news, filings) today announced the release of several upgrades to the Limelight Video Platform (LVP) and Limelight Dynamic Site Platform (LDSP) integrated offering. These most recent enhancements include the ability to publish videos across multiple online and mobile sites and manage video channels from within the LDSP interface. By managing all web and video assets in a single workflow from one integrated dashboard, customers speed internal processes and increase publishing frequency, allowing them to more efficiently deliver optimal end-user experiences that drive engagement and revenue. Limelight will demonstrate these new capabilities at the SiriusDecisions Summit being held at The Phoenician Resort in Scottsdale, Arizona May 22-24. A short version of this demonstration can be seen at http://www.youtube.com/watch?v=fkRje1Tjiok
Said e.Republic IT Director Trever Lee, “Before Limelight, we had various systems that all acted differently, and the learning curve for each was steep enough to hamper productivity. Having all of our systems integrated in a single workflow now simplifies the publishing process considerably. Our editors and executives learn the system once, and can operate any of our sites, publishing virtually any type of content with ease.”
Within the LDSP interface, customers employing Limelight’s integrated offering can now:
- Combine video and web content into a single content workflow
- Access an integrated view of the video repository
- View, edit, and update video asset metadata
- Associate video assets with other web content, including text, images, and documents
- Publish and seamlessly reuse video assets across multiple websites and mobile websites
- Set permissions associated with video assets and video channel management
- Access all video channel management features, including creating, editing, and deleting video channels
- Publish and un-publish video channels
- Select multiple video assets for categorization simultaneously
- Select and add multiple videos into single or multiple channels simultaneously
Limelight’s combined web content management and online video platform service is a fundamental component of Limelight’s end-to-end solutions for digital marketers and publishers. Its additional integrated cloud-based applications include Limelight Accelerate for web, mobile, and application acceleration, Limelight Reach Video and Limelight Reach Ads for mobile video distribution and monetization, and Limelight Deliver for content delivery. Underlying these offerings is Limelight’s scalable, high-performance, global computing platform, which delivers broadcast-quality content at lightning-fast speeds regardless of traffic peaks or end user location. Limelight’s complete offering allows customers to rapidly upload, manage, publish, and analyze their online and mobile content, and optimize the performance of their online and mobile sites.
“As websites become the primary source of information for consumers and business buyers, publishers and marketers more than ever are tasked with providing engaging, relevant, and timely content,” comments David Hatfield, Senior Vice President, Limelight Networks. “Managing, publishing, and delivering this content using disparate point systems is cumbersome and costly. To meet the challenges they face today, marketers and publishers require a powerful, unified system that allows them to quickly and cost-effectively manage a digital presence that drives site traffic and builds brand loyalty.”
Publishers like HBO, Netflix, and Minneapolis Star Tribune, Global 2000 enterprises and ecommerce companies such as Swiss Re, Eloqua, QVC, Swatch, and Barilla Pasta, and public sector organizations including the U.S. Department of State, U.S. Army, NASA, and the Cleveland Health Clinic leverage Limelight’s integrated cloud-based applications and globally distributed computing platform to efficiently manage their complete digital presence across web, mobile, and social channels.
About Limelight Networks
Limelight Networks, Inc. (NASDAQ:LLNW) is a trusted provider of integrated cloud-based applications that leverage Limelight’s scalable, high-performance, global computing platform. We give organizations whose Internet, mobile, and social initiatives are absolutely critical to their success a complete solution to upload, manage, publish, monetize, accelerate, and analyze their online and mobile content. The Limelight team of experts and end-to-end offering allow customers to streamline all of the processes throughout the content lifecycle and optimize the performance of content across all channels — empowering them to quickly and cost-effectively orchestrate a successful digital presence that improves brand awareness, drives revenue, and enhances customer relationships. For more information, please visit www.limelight.com or follow us on Twitter at www.twitter.com/llnw.
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