Innovative solution builds on the award-winning GENBAND GENiUS platform to enable rapid introduction of revenue-generating multimedia services in both integrated and distributed IMS environments
Barcelona, February 27, 2012— GENBAND,a leading developer of IP infrastructure and application solutions, today announced the introduction of GENBAND GENiUS IMS, a unique, flexible and simplified network transformation solution that provides best-in-class elements for both integrated and distributed IMS environments. As an enhancement to the award-winning GENBAND GENiUS™solution, GENiUS Integrated IMS empowers customers to quickly offer advanced IP communications services that significantly reduce total cost of ownership with network and operational simplicity, while offering the flexibility of a seamless transition to a fully distributed IMS architecture. GENiUS Distributed IMS provides operators the flexibility to interwork into a deployed IMS core, enabling a smooth network transformation path to a converged core.
The comprehensive GENBAND GENiUS IMS solution fully integrates functionality from several key components of GENBAND’s market-leading product portfolio, including the A2™Communications Application Server; C20™and C15™Access Gateway and Media Gateway Control Functions (AGCF, MGCF); the C3™Transcoding Media Resource Controller; the S3™Intelligent Session Border Controller (SBC); the G-Seriesmedia gateways; and P-SeriesTraffic and Policy Management solutions.
“GENBAND GENiUS IMS is a breakthrough approach that eliminates the complexity of deploying, integrating and managing separate IMS elements across operational systems,” said Charlie Vogt, President and CEO, GENBAND. “The GENiUS Integrated IMS solution is a game changer for service providers who don’t want the complexity of deploying separate IMS elements and the burdens of integrating these separate elements into their operational systems and maintaining them on an on-going basis. The GENiUS Distributed IMS solution is ideal for those service providers who already have a Core IMS vendor and want to leverage the best-in-class elements of the GENiUS platform for a seamless migration from legacy to IP networks.”
GENBAND’s flexible approach enables mobile and fixed operators to monetize services by rapidly enabling the delivery of revenue-generating voice and multimedia applications, including Rich Communications Suite (RCS), Enhanced RCS (RCS-e), high definition voice and video, instant messaging with federation to other networks, network-based address books and call logs, intuitive presence handling, extreme personalization through web-based user portals and voice over LTE (VoLTE) services.
“Service providers continue to face growing demands from subscribers who expect feature-rich content delivered anywhere, at any time, and across a growing array of devices,” said Diane Myers, Infonetics Research. “Additionally, operators are facing a competitive challenge from Over-the-Top (OTT) providers. GENBAND’s GENiUS IMS platform introduces a flexible and scalable IMS solution that enables operators to accelerate time-to-market of advanced communications services, including RCS-e and VoLTE, while at the same time differentiating from the OTT players with enhanced security and quality of service for subscribers.”
The GENBAND GENiUS solution enables seamless deployment of advanced communications services for both narrowband and broadband access through the GENiUS IMS AGCF capabilities. Through simple software upgrades on the GENiUS platform, this unique approach supports existing IP multimedia services, IMS enhanced services, and hybrid deployments using the same network solution, offering service providers a seamless and flexible network transformation approach.
GENBAND GENiUS IMS was recently awarded INTERNET TELEPHONY magazine’s 2011 Product of the Year for its quality, innovation and ability to meet marketplace needs.
GENBAND will feature the GENiUS and GENiUS IMS solutions at this year’s Mobile World Congress conference in Barcelona, February 27 – March 1. Visit the GENBAND booth at 2A07, Hall 2.0.
GENBAND is a global leader of IP infrastructure solutions, enabling enterprise, service and content providers around the world to evolve communications networks through IP innovation. The Company offers market-leading Switching, Applications, Networking and Service solutions, with products deployed in over 600 customer networks spanning more than 80 countries. GENBAND is headquartered in Frisco, Texas, and has vast resources in R&D, sales and support in more than 50 countries. To learn more, visit us on the web at www.GENBAND.com.
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