Investment in integrated online portal improves customer experience
ATLANTA, GA — November 28, 2011 — EarthLink, Inc. (NASDAQ:ELNK, news, filings) a leading IT services and communications provider, today announced the launch of myLink, its new, secure online customer portal. An essential business tool that provides a centralized, integrated on-demand gateway to each EarthLink BusinessTM account, myLink empowers customers with a wealth of self-service applications, reporting and management features and provides a more streamlined and efficient customer experience.
“In our business, it’s crucial to have real-time access to our network and account information,” said Bill Bolton, Vice President of IT for HoneyBaked Ham of Georgia, an EarthLink Business customer. “For us, our EarthLink Business network is our gateway to inventory management and accurate sales data, and the myLink portal enables me to monitor and manage our locations on the go. Particularly during this busiest sales season, myLink is a true extension of the reliable network performance we enjoy from EarthLink Business. I look forward to the many continued enhancements to the site.”
The initial launch of myLink provides a new user experience, including one click navigation, account and invoice management, and online service and support capabilities. By the end of 2011, myLink will include additional unique business tools such as VoIP services management, E911 address management, managed router services support using the GoogleMaps™ mapping service, traffic utilization reporting and several other portal enhancements.
“Our vision for myLink was to create a site to transform the way our customers interact with us. Both by listening to what customers needed and conducting a thorough review of the competitive landscape, the framework for myLink became clear,” said Barbara Dondiego, Chief Marketing Officer for EarthLink. “By providing business-critical tools with the customized view that empowers them to manage their account on their timetable, we are confident that myLink will emerge as another key differentiator for EarthLink.”
Enhancements to myLink will continue throughout 2012, with the integration of statistics and performance monitoring tools in support of the new EarthLink Business IT services offerings. Additional 2012 initiatives will include enhancements to self-service order status and service ticket capabilities, voice and data management tools, user defined reporting, and a customizable user experience.
EarthLink, Inc. (NASDAQ: ELNK) is a leading IT services, network and communications provider to more than 100,000 businesses and over one million consumers nationwide. EarthLink empowers customers with managed IT services including cloud computing, data centers, virtualization, security, applications and support services, in addition to nationwide data and voice IP services. The company operates an extensive network including 28,000 route fiber miles, 90 metro fiber rings and 4 secure data centers providing ubiquitous IP coverage across more than 90 percent of the country. Founded in 1994, the company’s award-winning reputation for both outstanding service and product innovation is supported by an experienced team of professionals focused on best-in-class customer care. For more information, visit EarthLink’s www.earthlink.net.
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