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Press Release -- September 2nd, 2011
Source: TeliaSonera AB
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TeliaSonera International Carrier part of delivering Athletics World Championships coverage globally

TeliaSonera International Carrier are proud to present that IEC in Sports has selected its Media Connect Occasional Use service to be the bridge in Europe for delivering HD broadcast feeds from this year’s World Athletics Championships from South Korea to broadcasters in Europe and Africa.

A key event in the sporting calendar is the 13th World Championships in Athletics. It’s an international athletics competition currently being held in Daegu, South Korea with a record number of athletes. TeliaSonera International Carrier’s Media Connect Occasional Use service is acting as the bridge between several suppliers for delivering HD coverage of the event to broadcasters in Europe and Africa.

IEC in Sports is a media company active in distribution of television rights to sport events to a wide variety of media platforms. The company represents clients on all continents and distributes television rights worldwide to TV stations and media companies.TeliaSonera International Carrier secured the deal by its ability to create a mixture of solutions suitable for content transmissions from IEC in Daegu in South Korea, handling over to Arqiva in London who distributes the television rights worldwide to TV stations and media companies. Broadcasting from sporting events with limited capacity via one vendor can result in high costs; to avoid this TeliaSonera International Carrier has innovatively combining transmission platforms and cross connect to get the HD feeds out of the stadium to the satellite distributor.

IEC in Sports distributes over 3,500 hours of live sport annually all over the world. With as many as 275 live events each year, IEC is widely regarded as one of the global leaders in the media rights distribution business.

Daniel Franck, COO of IEC in Sports comments: “TeliaSonera International Carrier secured the deal by its ability to create a mixture of solutions suitable for content transmissions from the IBC in Daegu in South Korea, handing over to Arqiva in London who distributes the television rights worldwide to TV stations and media companies. Broadcasting from sporting events with limited capacity via one vendor can result in high costs; to avoid this TeliaSonera International Carrier has innovatively combining transmission platforms and cross connect to get the HD feeds from the stadium to the satellite distributor. ”

Erik Hallberg, President of TeliaSonera International Carrier adds: “Unprecedented demand for quality has meant that platforms used for transporting content from events like this, are under growing pressure - as one of the first network operators to provide an Occasional Use service internationally, this win demonstrates our continued commitment to providing packages that give the upmost quality and value for money. We look forward to working with IEC in Sports in future projects and further enhancing our portfolio in the sporting space.”
TeliaSonera's press office for journalists can be reached at + 46-771 77 58 30

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