Boost Mobile and Chivas De Guadalajara – Together Again!

Boost Mobile announces third-year sponsorship of 2011 American Tour

IRVINE, Calif. (BUSINESS WIRE), September 13, 2011 – Boost Mobile, a leader in the no-contract wireless industry, rejoins with Club Deportivo Guadalajara (CD Guadalajara), Mexico, the world-renowned soccer team known as Chivas de Guadalajara, as the official wireless sponsor of its U.S. tour games. As part of the 2011 U.S. tour, Chivas will play two friendly matches in select major cities, with the first match being played against the Chicago Fire on Sept. 14 at Toyota Field. Remaining game dates will be announced on www.boostmobile.com/community later this month.

As part of this partnership, Boost Mobile will sponsor the “Chivas Zone,” an interactive area with activities and prizes. Activities include soccer-ball juggling, tricks with the ball as well as opportunities to take photos with Chivas players. Boost Mobile has reunited with Luís Ernesto Michel, goalkeeper for Chivas del Guadalajara, as brand ambassador for the company. He has participated in more than 140 games with the soccer club and is also part of the Mexican national team.

“In celebration of Hispanic Heritage Month, Boost Mobile also celebrates the passion that Hispanics have for soccer by joining once again the most popular and emblematic team of Mexico,” said Hector Galvan, spokesman for Boost Mobile. “We are very excited to again be part of this great team and enjoy the games in the United States.”

All “Chivas Zone” fans who visit the Boost Mobile booth can make calls to landline phones in Mexico for free! So come with relatives, friends and other Chivistas and connect with those in Mexico and enjoy the match.

This renewed partnership, coupled with the “Chivas Zone” activities, serves as a strong venue to reinforce the value in Boost Mobile’s unlimited nationwide and international calling plans.

Boost Mobile has added unlimited calling to all of Mexico for as low as $5 a month when added to a monthly unlimited plan. This limited-time offer, coupled with Boost’s $50 Monthly Unlimited plan, unleashes unlimited nationwide talk, text, Web, email, 411 and unlimited international text from the United States and unlimited international calling to Mexico for only $55 a month – the wireless industry’s best value for unlimited calling to Mexico.

Additional savings can be achieved by simply making on-time payments with Boost Mobile’s Monthly Unlimited with Shrinkage plan, where the longer you stay the less you pay.

About Boost Mobile

Boost Mobile, one of Sprint’s prepaid brands and recently recognized by J.D. Power as Highest-Ranked in Customer Service Performance and Purchase Experience Among Non-Contract Wireless Providers, offers wireless phones and services with no long-term contracts. Boost Mobile redefines value for wireless consumers with its $50 Monthly Unlimited with Shrinkage no-contract service where the longer you stay the less you pay with on-time payments for unlimited voice, text messaging, Web, email and calls to 411. Boost Mobile offers nationwide service on the Nationwide Sprint Network, reaching more than 278 million people, and on the Nextel National Network, reaching more than 278 million people, with no activation or long-distance fees. Boost Mobile offers a selection of quality handsets from Motorola, Sanyo, Research In Motion (RIM) and Samsung, ranging from entry-level to high-end devices available nationwide at nearly 20,000 major retail stores, including Best Buy, RadioShack, Target, Family Dollar and Walmart, Sprint retail stores, independent wireless dealer locations, and on HSN, a leading TV home shopping network. Re-Boost^® cards are available at approximately 100,000 locations throughout the United States. Experience Boost Mobile on the Web at MySpace, Facebook and Twitter; and purchase products at www.boostmobile.com.