Earlier this year, TMCnet had the opportunity to sit down with content delivery network and site acceleration services provider Cotendo to hear about the company’s Cloudlet platform, the world’s first fully customizable, high-performance, and globally scalable cloud application environment.
Last month, when TMCnet met up with Cotendo in San Jose, Calif., this time the company wanted to spread the word about its new Mobile Acceleration Suite (MAS), which is dedicated to dramatically speeding up delivery of mobile websites and mobile applications.
“Mobile performance is more important because things are very slow,” Shlomi Gian, general manager for the mobile division for Cotendo, told TMCnet. “We are all used to our interactive experience at home, and even over WiFi (News - Alert) (News - Alert) we see one to two second delays. But, when we move to the smartphone, we see eight to 10 seconds. That’s a big deal especially if you are trying to sell something.”
The decision to create the MAS came about when Cotendo realized that over the last year and a half its customers – which are e-commerce, mobile advertising, social media and online news site companies, among others – have been receiving more traffic to their websites that comes from mobile devices. In fact, for some of Cotendon's customers' 30 to 50 percent of the traffic to their websites nowadays comes from mobile devices.
“The big charge for retailers is how can they really accelerate the consumer experience on a smartphone,” Corinna Krueger, director of marketing for Cotendo, told TMCnet. “To reduce abandonment rates, they have to make sure content is loaded fast, that people can shop fast, e.g. buy airline tickets online, that they can quickly post comments, and that they have fast and secure checkout. Speed is key.”
With MAS, Cotendo now delivers reliable and high-performance acceleration for content to any device on any network in any location in the world, according to company officials.
One of the main issues the suite tackles is problems with latency, particularly since latency is one of the top revenue killers. Designed from the ground up to accelerate mobile content and to integrate effomobile rtlessly with Cotendo’s widely used and customer proven content acceleration technologies, MAS elegantly solves latency and page-load performance problems caused by slow or variable mobile network data connectivity rates, giving mobile network operators, Website operators, and enterprise application developers a new way to ensure their content arrives faster and more reliably than ever to end users’ handsets, officials state.
“Cotendo is a one stop shop for Redfin’s content delivery and acceleration needs both for mobile and traditional end users. And thanks to performance improvements resulting from implementation of Cotendo’s MAS, Redfin has seen healthy traffic growth in our mobile apps. Cotendo’s console provides detailed real-time views of our traffic volumes, site usage patterns, and associated costs,” said Michael Young, CTO of Redfin.com, one of the largest suppliers of real-estate mobile applications and Web-based real estate brokerage services, in a statement. “Their innovative technology has helped us focus on what we do best – providing the best real estate search, service offerings and market transparency on any device.”
When asked why the cloud-based company decided to go mobile, Gian said it’s because it’s a strategic move for the company.
“For the first time we are leading the market,” Gian said. “Mobile is the fastest growing market; mobile traffic keeps growing. Our major revenue is still Web and we have to keep executing that, but mobile is getting us places we haven’t been before.”
So what places will Cotendo be at 10 years from now?
According to Krueger, the company will be focusing on three major growth engines. The first is launching new services; the second is the growth of partnerships; and the third is branching into new geographies such as Asia Pacific and South America.
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Carrie Schmelkin is a Web Editor for TMCnet. Previously, she worked as Assistant Editor at the New Canaan Advertiser, a 102-year-old weekly newspaper, covering news and enhancing the publication's social media initiatives. Carrie holds a bachelor's degree in journalism and a bachelor's degree in English from the S.I. Newhouse School of Public Communications at Syracuse University. To read more of her articles, please visit her columnist page.