payLo™ by Virgin Mobile Increases Value for Talk ‘n’ Texters by Adding More Messaging and Data to $30 Monthly Plan

Growing popularity of prepaid wireless spurs payLo to increase visibility in Best Buy and Best Buy Mobile specialty stores

WARREN, N.J. (BUSINESS WIRE), July 19, 2011 – payLo by Virgin Mobile customers are now free to talk and text even more without paying more money as the brand enhances its $30/month Talk & Text plan with even more messaging and data for the same low price.

payLo customers will still receive the same remarkable voice-value they’ve come to appreciate with 1,500 domestic voice minutes and will now get more as the brand increases the allotment of messages (text, picture, email and/or IM) from 500 to 1,500 messages per month and the Web access allotment from 10MB to 30MB per month.

“These days not everyone is using fancy ‘apps’, but almost everyone is talking and texting,” said Mark Lederman, director, payLo by Virgin Mobile. “Although most of our customers use payLo for the affordable devices, simplicity and value of our voice services, we’re seeing them use texting more and more. We don’t want them to have any second thoughts or spend additional dollars in order to use both services.”

This new, enhanced offer sets itself apart from the competition by offering 1,500 voice minutes AND 1,500 messages. By comparison, T-Mobile’s prepaid $30 monthly plan provides a total of 1,500 minutes and/or texts. With payLo, customers aren’t restricted to using just one bucket of minutes or messages for both talking and texting.

As more consumers are seeing the benefits of prepaid wireless, both for lower price and convenience, payLo is capitalizing on that trend by expanding its brand presence – most recently in Best Buy stores nationwide. In addition to presence in the mall-based Best Buy Mobile locations, payLo products are now highlighted in their own dedicated section in Best Buy big box stores. Customers can find value-driven payLo products, such as the LG200 for $69.99, the Kyocera S2300 for $49.99, the Kyocera S2100 for $29.99, and the LG101 for $14.99, at Best Buy and Best Buy Mobile specialty stores or by visiting other exclusive, select and authorized retailers.

”We’re thrilled to work with a leading wireless retailer like Best Buy Mobile to give payLo by Virgin Mobile exposure, enabling us to reach even more customers searching for value and reliability from brands they’ve come to trust,” added Lederman.

“With these enhancements to the Talk & Text plan, we’re able to cater to a growing number of consumers who need affordable talk and text time, and a lot of it,” said Lederman. “At $30 per month, these customers can save money while knowing they have the right service on a solid network for their communication needs. The benefits provided by payLo’s $30 offer, combined with a device lineup featuring handsets for $70 or less, reaffirm our commitment to providing overall value to this particular segment of customers.”

With payLo by Virgin Mobile, there are no activation fees and no long-term contracts. Adding to a monthly balance is simple with Virgin Mobile or payLo Top-Up cards, or with a credit/debit card or PayPal account online at www.virginmobileusa.com. payLo by Virgin Mobile offers $10, $20 or $30 Top-Up cards, which can be used to purchase monthly service and additional items, such as international calling, ringtones and downloads. Top-Up cards can be purchased at thousands of retail stores nationwide.

For less-frequent talkers, payLo by Virgin Mobile offers two additional plans:

• Monthly Talk Plan: 400 domestic minutes for $20/month
• Pay As You Go Basic Rate: 90 days of service for $20 ($0.20/minute rate)

About payLo by Virgin Mobile

payLo by Virgin Mobile, one of Sprint’s prepaid brands, offers affordable alternatives to long-term wireless contracts for cell-phone users seeking more basic service. payLo branded handsets are available at more than 40,000 retail stores, including Best Buy, RadioShack and Target. Top-Up cards are available at approximately 150,000 locations nationwide. Purchase and experience payLo on the Web at http://www.virginmobileusa.com/cell-phone-plans/paylo-plans.jsp.