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Press Release -- March 21st, 2011
Tags: VoIP

GENBAND Expands A2 Mobile Office by Integrating with MobileMax

Enables Fixed, Mobile and Cable Operators to provide fully integrated unified communications, business productivity offering to smartphone subscribers

Frisco, Texas, March 21, 2011
– GENBAND, a leading developer of IP infrastructure and application solutions, today announced that it has fully integrated the GENBAND A2™ Application Server with the MobileMax Unified Communications Suite, providing Fixed, Mobile and Cable operators an end-to-end, mobile office and business productivity solution for smartphone subscribers. Offering Mobile Unified Communications to subscribers allows operators to add new revenue generating services and increase revenue per subscriber while empowering business users with full office connectivity on their mobile phones.

“Mobile broadband innovation represents a key strategic pillar for GENBAND, and today’s mobile office integration with MobileMax is representative of the ongoing investments we continue to make,” said Mehmet Balos, Chief Marketing Officer, GENBAND. “As mobile operators increasingly become the ‘pipe’ for enterprise, we are pleased to provide win-win solutions that not only increase their ARPU but also transform the mobile business customer’s experience by emulating the office desktop experience. For fixed operators searching for ways to better service customers who provide employees both a desktop and mobile work environment, our solution enables seamless convergence for fixed and mobile office services.”

The GENBAND MobileMax solution creates the first fully integrated mobile office solution on the market that can deliver secure Instant Messaging (IM). Other differentiated features include:

  • Federated IM to SMS texting for messaging Over the Top (OTT) IM providers as well as on low or high end 2G/3G/4G, WiFi and LTE handsets
  • Same Network-based call logs and employee directory accessible from both a desktop and mobile device
  • One business application to access business calls, instant and voice messaging, presence, conferencing and call handoff between fixed and mobile

“Integrating our Mobile UC suite into the GENBAND A2 has received an exceptional amount of interest,” said Perry Nalevka VP, Global Sales and Business Development of MobileMax. “We believe our Mobile solution in conjunction with the A2 will allow GENBAND customers to increase ARPU and customer retention. We are proud of our many successful implementations and look forward to continuing our relationship with GENBAND.”

GENBAND will demonstrate the power of the fully-integrated MobileMax UC Suite at CTIA Wireless 2011, March 22-24, in Orlando at Booth 2275. The solution was also launched today at GENApps, GENBAND’s web-based showcase that provides service providers and end-users a first-hand look at the latest applications powered by the industry-leading A2™ Converged Application Server, and the innovative GENBAND GENiUS™ platform.

About MobileMax
MobileMax (TASE: MBMX) is the world leader of Mobile Unified Communications (UC) and Fixed Mobile Convergence (FMC) applications to the telecommunications industry and is a key player in the UC arena. MobileMax develops and licenses a unique product suite that provides a major differentiator to both Fixed and Mobile Carriers. MobileMax provides a turnkey solution and platform that allows Carriers to launch Mobile UC applications that include VoIP, IM, and presence and call control capabilities. The MobileMax platform supports all the leading Smartphones on the market including Blackberry, iPhone, Android, Symbian and Windows Mobile. MobileMax solutions are already in production with leading carriers in North America, EMEA & APAC. To learn more, visit us on the web at

GENBAND is a global leader of IP infrastructure and application solutions, enabling fixed, mobile and cable service providers around the world to evolve communications networks through IP innovation. The Company offers market-leading Switching, Applications, Networking and Service solutions, with products deployed in over 600 customer networks spanning more than 80 countries. GENBAND is headquartered in Frisco, Texas, and has operations in 50 countries. To learn more, visit us on the web at

GENBAND, the GENBAND logo and icon are trademarks of GENBAND.

Kim Lee

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