PR Archives:  LatestBy Company By Date

Press Release -- January 5th, 2011
Source: Cisco Systems
Tags: CDN, Content Delivery, Router, Telepresence, Video

Cisco and Service Providers Aim to Reinvent the TV Experience with ‘Videoscape’

New Platform Combines Entertainment from Multiple Sources with Social Media, Communications and Mobility to Create an Immersive TV Experience

Las Vegas, NV – Jan. 5, 2011 – Cisco today announced the release of Cisco Videoscape®, a comprehensive TV platform for service providers that brings together digital TV and online content with social media and communications applications to create a new, truly immersive home and mobile video entertainment experience. Videoscape is part of Cisco’s overall video strategy to provide the next generation of TV that is simpler for consumers, and transforms the market opportunity for service providers. Cisco is currently working with several major global service provider customers, including Telstra, to enable next-generation video experiences through the Videoscape platform.


Key Benefits of Videoscape:

  • For consumers, Videoscape delivers:
    • Immersive experiences. Access to vast entertainment content sources, including broadcast channels, pay TV and the Web, integrating the Internet, social media, communications and mobility. The result is an experience that offers:
      • Ease of use. Videoscape provides easier access from multiple devices to content from multiple sources.
      • More entertainment possibilities on-screen, as content is delivered from a greater range of sources, including broadcast channels, on-demand TV, DVR and the Web.
      • More social and interactive features that integrate popular social networking websites and Cisco ūmi Telepresence video conferencing technology to allow you to show, share and engage with others through the TV.
      • More choices for content on the go, enabling consumers to take their TV experiences with them, viewing multiple forms of content over a wide range of mobile devices and smart phones.
    • Cisco quality-of-experience. Videoscape has network intelligence built in to enhance Internet video on the TV and to deliver the premium quality necessary for a higher-resolution experience instead of “best-effort” quality.
  • For service providers, Videoscape offers:
    • Expanded business models. Videoscape differentiates service provider video offerings from the competition and extends service opportunities for revenue generation. New models could include capabilities such as application delivery, home Telepresence, in-video e-commerce and more.
    • Extended service reach. Videoscape enables service providers to monetize activities outside their own network or traditional device footprints. For example, a service provider can offer a branded and personalized experience to its customers, regardless of their location or method of accessing content.

Supporting Quotes:

  • David Thodey, CEO, Telstra
    “We see tremendous opportunity with IP video services that offer consumers interactive, internet-like experiences using both the TV and the PC. We worked with Cisco to deploy a Content Delivery Network that quickly proved to be a key differentiator for Telstra, and means we can provide products and services with a more consistent and reliable video experience to multiple devices. Our CDN supports the breadth and depth of content that gives our customers choice and reliability to download and access their favorite movies and programs to the TV using our T-Box media player, through direct download to the TV, or via the PC.”
  • Pankaj Patel, senior vice president and general manager, Service Provider Group, Cisco
    “Our service provider customers like Telstra are well-positioned to lead the way toward better, faster services that give consumers real-time entertainment choices they didn’t have before. Consumers are looking for a personalized TV experience that can be taken with them irrespective of location or device. Cisco Videoscape is the only entertainment solution available today that delivers this experience in full scope, combining all the necessary technology components of the cloud, the network and client devices.”

Supporting Resources:


Cisco, cloud, AVSM Module, Internet video, IP, IP video, network, online video, streaming video, Video, Videoscape, Videoscape Media Gateway, Videoscape Media Suite, Videoscape set-top box, Videoscape Soft Client, Pankaj Patel, Telstra, David Thodey

RSS Feed for Cisco:

About Cisco Systems

Cisco, (NASDAQ:CSCO, news, filings), the worldwide leader in networking that transforms how people connect, communicate and collaborate, this year celebrates 25 years of technology innovation, operational excellence and corporate social responsibility. Information on Cisco can be found at For ongoing news, please go to

# # #

Cisco, the Cisco logo, Cisco Systems and Cisco IOS are registered trademarks or trademarks of Cisco Systems, Inc. and/or its affiliates in the United States and certain other countries. All other trademarks mentioned in this document are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company. This document is Cisco Public Information.

Press Contacts

  • Sara Cicero Cisco Service Provider Video Technology Group +1 770 236 2181

PR Archives: Latest, By Company, By Date