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Press Release -- January 18th, 2011
Source: Akamai
Tags: Video

Akamai Partners With Strangeloop for Web Content Optimization

Browser-specific content transformation and rendering complements Akamai’s global cloud optimization services

CAMBRIDGE, Mass. and VANCOUVER, British Columbia, Jan. 18, 2011 /PRNewswire/ — Akamai Technologies, Inc. (NASDAQ:AKAMNews) and Strangeloop today announced a strategic agreement to offer a combined solution of global cloud optimization services along with Web Content Optimization (WCO), allowing content providers to achieve even faster Web page rendering times.

The market for site performance continues to grow, while end user patience for page down load times continues to decrease to less than two seconds.  Available today, Akamai will refer the Strangeloop Site Optimizer technology – a set of features that address front-end website performance problems by transforming page code so that it can be rendered most efficiently at the browser level after an HTML document has arrived.

“WCO is an emerging technology that complements Akamai’s focus on performance,” said Willie Tejada, vice president, application and site acceleration, Akamai.  “For sites with many objects, heavy JavaScript, or content below the fold, this feature is already showing further performance improvements when combined with Akamai’s globally-distributed network and world-class site and application acceleration services.  Akamai provides the ideal architecture for content providers looking to leverage Strangeloop, as our massive cloud network affords us to be in close proximity to the origin as well as to the world’s Internet users.”

Web Content Optimization technology takes HTML that has been optimized for readability, supportability and maintainability and, while retaining these benefits, transforms it to HTML that is optimized for fast page rendering.  This involves implementing numerous best practices such as rewriting object names, re-ordering when and how objects are rendered, re-ordering when scripts are executed, and optimizing content based on the requesting browser.  In the past, this time-consuming work could only be performed manually by developers with specific performance expertise.

“As the leader in ensuring the highest levels of site and application performance, Akamai is helping the largest brands across the globe maximize the value of the cloud,” said Strangeloop President Joshua Bixby.  “Akamai’s customers are among the savviest businesses for seeking out highly specialized and value-add solutions designed to squeeze every last drop of performance benefit out of their sites.  We look forward to building upon this relationship to provide complementary, highly-tuned performance solutions to the market.”

Exceda, a services provider in the areas of telecom, IT and the Internet, has been providing customers with a combined Akamai and Strangeloop solution.  “Offering Strangeloop’s site transformation technology to complement our customers’ investment in Akamai’s leading cloud optimization services makes a great deal of sense,” says Claudio Marinho, CEO of Exceda.  “Our customers have seen the link between performance and their core business metrics, and they know that acceleration is a never-ending goal.”

About Strangeloop

Founded in 2006, Strangeloop’s original product offering was the Strangeloop AS1000, a delivery-focused accelerator for ASP.NET.  In 2010, the company launched Site Optimizer™, a next-generation solution that offers a powerful set of features that work together to provide roundtrip reduction, rapid rendering, and dynamic browser caching.  Strangeloop’s Site Optimizer technology is specifically designed to simplify web code optimization from a lengthy and complex coding process into an automated function that provides roundtrip reduction, rapid rendering, dynamic browser caching, as well as a host of other acceleration best practices.  Site Optimizer makes Strangeloop’s web acceleration capabilities available to companies in different environments: as a hardware appliance, as a virtual appliance, and as a service via the cloud.  Strangeloop is based in Vancouver, BC.  For more information, visit

About Akamai

Akamai® provides market-leading, cloud-based services for optimizing Web and mobile content and applications, online HD video, and secure e-commerce.  Combining highly-distributed, energy-efficient computing with intelligent software, Akamai’s global platform is transforming the cloud into a more viable place to inform, entertain, advertise, transact and collaborate.  To learn how the world’s leading enterprises are optimizing their business in the cloud, please visit and follow @Akamai on Twitter.

Akamai Statement Under the Private Securities Litigation Reform Act

This release contains information about future expectations, plans and prospects of Akamai’s management that constitute forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. Actual results may differ materially from those indicated by these forward-looking statements as a result of various important factors including, but not limited to, the effects of any attempts to intentionally disrupt our services or network by hackers or others, unexpected early termination of Akamai’s relationship with Strangeloop, failure of Akamai services to operate effectively with Strangeloop services, failure of the market for Strangeloop services to develop as expected, a failure of Akamai’s network infrastructure, and other factors that are discussed in Akamai’s Annual Report on Form 10-K, quarterly reports on Form 10-Q, and other documents periodically filed with the SEC.

Jeff Young

Akamai Technologies, Inc.


–or– Melissa Chadwick

Merritt Group for Strangeloop


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