~ Friday, July 9, and Saturday, July 10 ~
CHICAGO, Jul 07, 2010 (BUSINESS WIRE) — The 26th Annual World’s Largest Block Party event is just days away, and already thousands of people are anxiously awaiting the weekend of fun. This year, partygoers will have the opportunity to experience CLEAR’s(R) 4G WiMAX, the fastest mobile Internet available in Chicago. With BobCarMedia’s unique 3-D “experiential” media, consumers can “test drive” the new service on the spot, as they savor the sites, sounds and flavors of the famous festival.
Visit one of the BobCar Mobile Showrooms for CLEAR stationed around Old St. Patrick’s Church and have your questions answered by an expertly trained CLEAR brand ambassador. With BobCarMedia’s hands-on displays, customers can compare CLEAR’s super-fast 4G network beside their current service. It is a stress-free environment with interactive demonstrations of CLEAR’s 4G WiMAX service – designed for both the highly educated technology consumer as well as the technophobe.
The fully electric-powered, eco-friendly “clean, green, driving machines” are as high-concept as the CLEAR 4G WiMAX service they peddle. Their eye-catching bright green color and sleek lines attract people from the street to the vehicle — driving traffic into CLEAR retail stores. Just as CLEAR’s unique service brings high-speed mobile Internet to “the person, not the place,” the BobCar Mobile Showrooms bring CLEAR’s services directly to the people. Plus, the BobCars will give $35 cash back to all consumers who activate a new account with CLEAR as part of the campaign.
“CLEAR is proud to partner with a community organization that has such a rich tradition of helping so many organizations throughout Chicago and around the world,” said Jeannie Weaver, Regional Director for CLEAR in Chicago.
“We’re so thrilled to be participating in this year’s Block Party,” says Benjamin Cohen, founder and president of BobCarMedia. “We’ve gotten to know the people of Chicago through this wonderful campaign with CLEAR, and one thing is evident: technology is intimidating to the average consumer. We’re looking forward to giving Chicagoans the chance to ‘test-drive’ CLEAR’s 4G WiMax service in a hands-on way, as they enjoy the Block Party festivities.”
“It’s great to have CLEAR on board as a new sponsor for the 26th Annual World’s Largest Block Party this year,” said Fr. Hurley, pastor of Old St. Pat’s Church. We know guests will enjoy an opportunity to experience the fastest mobile Internet connection through the BobCar Mobile Showroom.”
Founded by technology’s “new adapter” master-marketer, Benjamin Cohen, BobCarMedia is built to establish a highly engaging brand-to-consumer exchange, delivering a customized brand message. Each BobCar Mobile Showroom is designed to showcase the brand’s line of products to the consumer in the most attractive, facile and accommodating way. Brand ambassadors are trained to educate and inform potential customers about the benefits of choosing the product. Consumers are given the opportunity to try out the product firsthand in a relaxed, non-intimidating environment. Additional information about BobCarMedia is available at http://www.bobcarmedia.com.
Clearwire Communications LLC, an operating subsidiary of Clearwire Corporation, is a leading provider of mobile broadband services. Clearwire’s 4G network is currently available in areas of the U.S. where 51 million people live and the company plans to continue to expand its 4G coverage. Clearwire’s open all-IP network, combined with significant spectrum holdings, provides an unprecedented combination of speed and mobility to deliver next-generation broadband access. The company markets its service through its own brand called CLEAR as well as through its wholesale relationships with Sprint, Comcast and Time Warner Cable. Strategic investors include Intel Capital, Comcast, Sprint, Google, Time Warner Cable, and Bright House Networks. Clearwire is headquartered in Kirkland, Wash. Additional information is available at http://www.clearwire.com.
About the World’s Largest Block Party
Old St. Patrick’s Church, Chicago’s oldest public building and a treasured historic landmark, is the host of the 26th Annual World’s Largest Block Party. This event is a party with a purpose, as proceeds support the mission and outreach activities of the Center for Social Concerns on the Old St. Pat’s campus. Five non-profit organizations call The Center “home,” including: Horizons for Youth, Career Transitions Center of Chicago, Harmony, Hope and Healing, Coprodeli USA, and Global Alliance for Africa. More than 20,000 friendly people mingle, meet and enjoy the great music, fantastic food and fabulous fun. Special musical performers include Barenaked Ladies (July 9) and Spoon (July 10), plus eight additional bands over the course of two nights!Two nights, two blocks, tons of fun! For more details, please visit http://www.worldslargestblockparty.com.
SOURCE: Clearwire Corporation