WASHINGTON, Nov. 2, 2015 /PRNewswire/ — DuPont Fabros Technology, Inc. (NYSE:DFT, news, filings) today announced that Robert S. O’Keefe has joined the DuPont Fabros Technology (DFT) executive team as senior vice president and chief marketing officer. In this role O’Keefe will oversee all of DFT’s marketing, communications, digital and brand management efforts focusing on key functions such as: product marketing, brand awareness, customer satisfaction, competitive intelligence, marketing strategy and demand generation activities. This includes the design and execution of all of DFT’s marketing programs, go-to-market strategies and brand planning.
Bob O’Keefe
“I’m thrilled to have Bob lead the marketing efforts for DFT,” said Chris Eldredge, CEO. “Bob has an extraordinary background in establishing new channels of business growth and increased sales year over year. I am confident he will help DFT develop strong marketing and communication strategies to drive revenue and profitability as we expand our footprint and data center portfolio.”
Before joining DFT, O’Keefe was senior vice president of marketing, business management and business development at NTT America, a division of NTT Communications, which is a subsidiary of Nippon Telegraph and Telephone (NTT) Corporation. At NTT America, O’Keefe was responsible for marketing, brand development, business management/analytics, channel and bid management for NTTA’s Global Enterprise Solutions business unit. His responsibilities included developing and executing business, strategic marketing and communications objectives, business development, and increased market leadership.
Prior to NTT America, O’Keefe was the vice president, global marketing (retail) for SanDisk Corp., a $6.6 billion memory technology company. In this role, he was responsible for global marketing and brand strategies, product management, marketing communications, and market/sales development. Before SanDisk, he was vice president of marketing for Frontier Communications, a $4.8 billion US telecommunications company where he was responsible for all consumer (B2C) and commercial business (B2B) marketing initiatives, product/service positioning, corporate branding, customer segmentation and communications. Previous to Frontier, O’Keefe was director, worldwide OEM marketing, product management and business development for Duracell batteries (formerly a division of P&G, now a part of Berkshire Hathaway).
O’Keefe earned a Master of Business Administration and a Bachelor of Science in marketing/management from Clarkson University.
About DuPont Fabros Technology, Inc.
DuPont Fabros Technology, Inc. (NYSE: DFT) is a leading owner, developer, operator and manager of enterprise-class, carrier-neutral, large multi-tenant wholesale data centers. The Company’s facilities are designed to offer highly specialized, efficient and safe computing environments in a low-cost operating model. The Company’s customers outsource their mission-critical applications and include national and international enterprises across numerous industries, such as technology, Internet content providers, media, communications, cloud-based, healthcare and financial services. The Company’s 12 data centers are located in four major U.S. markets, which total 2.9 million gross square feet and 257 megawatts of available critical load to power the servers and computing equipment of its customers. DuPont Fabros Technology is a real estate investment trust (REIT) headquartered in Washington, D.C. For more information, please visit www.dft.com.
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