A Straight-Talkin’ American Icon Debuts
STAMFORD, Conn.–(BUSINESS WIRE)– Frontier Communications (NYSE:FTR, news, filings) today introduced Francis Abraham Buffalo — Frank — as the center of its new ad campaign. Frank is an American Buffalo who knocked it out of the park during auditions. His sincerity, wit, and straight-talkin’ approach made Frank stand out. (His stature helped: He clocks in at 6 feet tall, 8 feet long and 2,000 pounds.)
Frank stars in Frontier’s first all-new campaign in several years. “We wanted a spokesperson that could connect with customers and make them smile, and an iconic American Buffalo with a touch of attitude stole the show. We are confident that consumers will like Frank and enjoy his observations about life, technology and Frontier’s products and services,” said Cory Jones, Vice President, Marketing for Frontier. “For example, our $19.99 broadband offer is an affordable, no-contract product with simple, clear terms. We wanted someone plain-spoken and truth-telling to talk about it and our other offerings. Frank fits the bill. He has no tolerance for surprises, bull or BS — the last defined in dictionary.com as `nonsense, lies or exaggeration’ — and we’re delighted he’s with Frontier.”
Beginning today Frank appears in broadcast, print, digital and social media and on billboards, truck wraps, and more.
About Frontier Communications
Frontier Communications Corporation (NASDAQ: FTR), is an S&P 500 company and is included in the FORTUNE 500 list of America’s largest corporations. Frontier offers broadband, voice, satellite video, wireless Internet data access, entertainment services like TumTiki.com, data security solutions through Frontier Secure, bundled offerings and specialized bundles for residential customers, small businesses and home offices and advanced communications for medium and large businesses in 27 states. Frontier’s approximately 14,700 employees are based entirely in the United States. More information is available at www.frontier.com.
Frontier Communications
Steve Crosby, 916-686-3333
Senior Vice President, Government Affairs & PR
steven.crosby@ftr.com
or
Brigid Smith, 203-614-5042
AVP, Corp. Comm.
brigid.smith@ftr.com
Source: Frontier Communications
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