Leading Professional Translation Service Relies on Limelight’s Front-End Optimization Solution to Ensure Optimal Site Performance and Rapid Receipt and Delivery of Critical Translation Projects Worldwide
SANTA CLARA, Calif., June 25, 2012 (GLOBE NEWSWIRE) — Limelight Networks, Inc. (NASDAQ:LLNW, news, filings) today announced that One Hour Translation has implemented the Limelight Accelerate front-end optimization (FEO) solution to satisfy the demands of their growing roster of international clientele. As its online business grew in terms of volume and the geographies and languages served, One Hour Translation realized a need to ensure nothing less than optimal site performance. Since implementing Accelerate, the company has seen a:
- 50% decrease in the time to begin page load
- 25% increase in site speed
- 5% decrease in abandonment rate from the homepage and other landing pages
- 5% increase in time spent on the site for first time visitors
The increasingly global nature of business causes many of us to take for granted some of the basic essentials of international commerce — such as language translation. Consider the volume of material and the variety of languages that must be addressed by a typical FORTUNE 500 company. Product data sheets, technical manuals, proposals, sales agreements, legal documents, internal communications, annual reports — the list is immeasurable, and the need for accurate — and timely — translation is a critical daily business requirement.
One Hour Translation has taken high-quality, professional human translation and made it available over the web. The company, considered the fastest professional translation service in the world, handles tens of thousands of translation projects a month. Translations are done to 60 languages for customers from over 100 countries. In response to growing international demand and to further improve service to non-English speakers, it also launched local versions of its website in 11 additional languages: French, Spanish, German, Russian, Italian, Dutch, Portuguese, Japanese, Hebrew, Greek, and Arabic.
“Anyone can get a rough translation of short text from one language to another using a variety of automated web-based tools, but the important content generated by multinational organizations requires highly accurate and professional human translation services for business, legal, and regulatory purposes,” said Ofer Shoshan, CEO, One Hour Translation. “These types of translation projects typically are large and have a high degree of urgency, so the performance of our websites — on a global basis — is critical. Customers expect to be able to efficiently and quickly upload their content, receive an accurate quote on the project, and download the translated content when it’s needed. On our side, thousands of translators require ready access to customers’ content, and the ability to deliver the translated material back to them. Limelight Accelerate provides the front-end acceleration that instills a level of confidence in our customers — regardless of location.”
Limelight Accelerate improves Time to Action—the time it takes for visitors to first engage with content on online sites — and has been shown in comprehensive testing to boost performance on most websites twofold to fivefold. As a result, online entities such as One Hour Translation benefit from customers’ and prospects’ positive, productive, and engaging experiences on their sites — resulting in reduced abandonment rates, increased page views, and improved conversion rates.
At the presentation layer, Limelight Accelerate optimizes how web pages load by combining instructions on a web page to decrease the number of requests for content that the web page has to make. It also prioritizes which content on a page is most important for getting a user engaged quickly with relevant information in order to decrease a user’s time to action. Limelight Accelerate can be implemented in front of existing caching and delivery services for effortless integration; sites are commonly integrated and operational within a single business day. A video demonstration of Limelight Accelerate can be viewed here.
“Site performance is a critical aspect of user engagement, whether visitors are uploading, downloading or viewing, and this is especially true when the content involved is important and time-sensitive,” notes David Hatfield, Senior Vice President, Limelight Networks. “Limelight Accelerate ensures that One Hour Translation’s customers and prospects get the best possible experience whether they are interacting with the website, uploading their content to translators, and subsequently downloading the translated materials when needed.”
Publishers like HBO, Vance Publishing, and Minneapolis Star Tribune, Global 2000 enterprises and ecommerce companies such as Swiss Re, Eloqua, QVC, Swatch, and Barilla Pasta, and public sector organizations including the U.S. Department of State, U.S. Army, NASA, and the Cleveland Health Clinic leverage Limelight’s integrated cloud-based applications and globally distributed computing platform to efficiently manage their complete digital presence across web, mobile, and social channels.
About One Hour Translation Ltd.
One Hour Translation is the web’s leading Professional Translation Service provider, offering professional translation services to thousands of business customers worldwide, 24/7 thanks to a community of over 10,000 certified translators from all over the world. One Hour Translation provides translation services for 60 languages including English to French and English to Spanish translation. One Hour Translation also provides e-mail translation services, professional translation API, CMS translation plug-ins and more.
About Limelight Networks
Limelight Networks, Inc. (NASDAQ:LLNW) is a trusted provider of integrated cloud-based applications that leverage Limelight’s scalable, high-performance, global computing platform. We give organizations whose Internet, mobile, and social initiatives are absolutely critical to their success a complete solution to upload, manage, publish, monetize, accelerate, and analyze their online and mobile content. The Limelight team of experts and end-to-end offering allow customers to streamline all of the processes throughout the content lifecycle and optimize the performance of content across all channels — empowering them to quickly and cost-effectively orchestrate a successful digital presence that improves brand awareness, drives revenue, and enhances customer relationships. For more information, please visit www.limelight.com or follow us on Twitter at www.twitter.com/llnw.
Copyright © 2012 Limelight Networks, Inc. All rights reserved. All product or service names are the property of their respective owners.
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