New Sprint Retail Store Opens in Midtown

Busy Peachtree Street location gives customers convenient location in Midtown to purchase Sprint products and services

ATLANTA (BUSINESS WIRE), February 27, 2012 – Sprint (NYSE:S, news, filings) announced today the opening of a new Sprint retail store in Midtown. The new store will provide Atlanta customers another convenient location to purchase products and services from Sprint. The new Sprint retail center is located at 855 Peachtree St., Atlanta, GA 30308. The phone number is 404-685-3139.

“We are excited to provide a new location for customers to learn more about our wireless phones, products and services,” said Jeff Bennett, regional vice president-Sprint. “The new Midtown store provides the full array of Sprint products and services for new customers as well as the ability to better serve the needs of our existing customers in this area.”

Sprint is committed to creating a retail experience that offers hospitality and relationship-building with new and current customers. The new Midtown location offers customers a unique way to experience Sprint’s products and services, including voice, data access, text, email, Sprint ID and Sprint 4G in an environment that encourages hands-on learning and interaction.

In addition, Sprint is the only wireless carrier to offer Ready Now service with trained retail associates to work one-on-one with customers to personalize their device, set up features, and demonstrate how it works before the customer leaves the store. Customers have the choice of sitting down with a Sprint retail associate at the time of purchase or they can schedule an appointment for a later time at www.sprint.com/storelocator.

Jonathan Rodgers is the manager for the retail center. He will have a staff of six.

About Sprint Nextel

Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel served more than 55 million customers at the end of 2011 and is widely recognized for developing, engineering and deploying innovative technologies, including the first wireless 4G service from a national carrier in the United States; offering industry-leading mobile data services, leading prepaid brands including Virgin Mobile USA, Boost Mobile, and Assurance Wireless; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. Newsweek ranked Sprint No. 3 in its 2011 Green Rankings, listing it as one of the nation’s greenest companies, the highest of any telecommunications company. You can learn more and visit Sprint at www.sprint.com or www.facebook.com/sprint and www.twitter.com/sprint.