Cisco TelePresence Technology Deployed at Largest Consumer Electronics Retailer in Russia

Cisco Solutions to Support Effective Collaboration and Faster Decision Making at M.Video Retail Network

MOSCOW – January 31, 2012 – Cisco today announced that a new video conferencing system based on Cisco TelePresence® technology has been deployed at M.Video, the largest Russian consumer electronics retailer. The project, which aims to optimize collaboration and decision-making within the company, was implemented by CROC, a Cisco® Gold Certified Partner in Russia.

The solution was implemented in two phases.  In the first phase, the company built a server farm and installed video conferencing software in the workplaces of all executives managing M.Video shops. These resources have been integrated with the company’s enterprise-level services.  In addition, video terminals were installed at the workplaces of all top managers as well as in the conference hall of the central office.  As a result more than 230 shops were connected to the enterprise video network.

Within the framework of the second phase, 50 new shops were opened and connected to the video conferencing network. The capacity of the server farm has tripled. Moreover, video conferencing via the Internet was enabled to facilitate interaction with third parties that are not connected to the enterprise video network.  Additionally, top managers were provided with remote access to the video network.  The company set up a distance learning center with 15 video classrooms in the regions as well as a video record and transmission system.

Supporting Quotes:

Igor Veselov, CIO, M.Video:

“Our network includes more than 260 hypermarkets from Yakutsk to St. Petersburg. Therefore, we have to set up a lot of meetings and take most of our business decisions online.  Video conferences will help us to train employees remotely and, consequently, cut cost and raise the efficiency of business management.” 

Irina Stepanova, regional director, Collaboration Technologies, Cisco, Russia, and CIS:

“The benefits of Cisco TelePresence include high reliability, ease of use and management, scalability, and the excellent quality of video images.  Integration with enterprise services, such as Active Directory, e-mail and IP telephony, created a unified video communications environment and provided users with new communications opportunities.” 

Tags, Keywords: Russia, Cisco, TelePresence

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Supporting resources:

• Cisco
• M.Video
• CROC
• TelePresence

About Cisco

Cisco (NASDAQ:CSCO, news, filings) is the worldwide leader in networking that transforms how people connect, communicate and collaborate. Information about Cisco can be found at http://www.cisco.com. For ongoing news, please go to http://newsroom.cisco.com. Cisco equipment in Russia is supplied through its authorized channel partners by Cisco Systems International BV, a wholly owned subsidiary of Cisco Systems, Inc.

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