Boost Mobile Announces Continued Partnership with Chivas de Guadalajara as Official Wireless Sponsor

Boost Mobile stays committed to the Hispanic community with sponsorship extension and enhanced international calling rates such as $0.15 a minute to mobile lines in Mexico

IRVINE, Calif. (BUSINESS WIRE), January 26, 2012 – Boost Mobile, an award-winning leader in the no-contract wireless industry, is continuing its popular partnership with Club Deportivo Guadalajara (CD Guadalajara) of Mexico, the world-renowned soccer team known as Chivas, as the official wireless sponsor of its U.S. tour games. The partnership was secured by Soccer United Marketing, which serves as CD Guadalajara’s commercial agent in the United States.

As the official wireless sponsor, Boost Mobile will continue to have onsite presence at U.S. tour games and work with CD Guadalajara goalkeeper Luís Ernesto Michel as a Boost Mobile ambassador. The sponsorship will also come to life in Boost Mobile retail stores with Chivas prominently displayed on collateral and merchandising materials.

Throughout the partnership Boost has sponsored “Chivas Zone,” an interactive area with activities, prizes and opportunities for fans to take photos with Chivas players. In addition, brand ambassador Michel and other Chivas players have made appearances at Boost Mobile retails stores. These activities and more will continue in 2012.

“Boost Mobile has been the official wireless sponsor of CD Guadalajara since 2008 and we are looking forward to continuing this very valuable sponsorship,” said Steve Gaffney, vice president-Corporate Marketing, Boost Mobile. “Our renewed partnership serves as a strong platform to highlight the value in Boost’s no-contract unlimited nationwide and international offers.”

Chivas fans can stay connected with family and friends in Mexico as Boost Mobile offers the most competitive wireless calling plans to Mexico and other international destinations with unlimited calling and texting to Mexico for as low as $5 a month when added to Boost Mobile Monthly Unlimited with Shrinkage. Boost Mobile’s $10 International Connect Plus add-on now offers greatly reduced mobile and landline rates to more than 200 destinations, including $0.15 a minute to mobile lines in Mexico. This enhancement to the International Connect Plus plan delivers some of the lowest per minute international rates in the industry.

International Connect, coupled with Boost’s $50 Monthly Unlimited plan, unleashes unlimited nationwide talk, text, Web, email, 411 along with unlimited international text from the United States and unlimited international calling to more than 150 cities in Mexico for only $55 a month – the wireless industry’s best value for unlimited calling to Mexico. Additional savings can be achieved by simply making on-time payments with Boost Mobile’s Monthly Unlimited with Shrinkage plan.

Existing $10 International Connect Plus customers automatically receive these reduced rates as part of their plan. To view the entire list of discounted rates, please go to www.boostmobile.com/internationalconnect.

About Soccer United Marketing

Founded in 2002, Soccer United Marketing (SUM) is the preeminent commercial soccer company in North America. SUM holds the exclusive rights to the most important soccer properties in the region, including: all commercial rights to Major League Soccer; the United States Soccer Federation; promotional and marketing rights to Mexican National Team games played in the United States; and the CONCACAF Gold Cup™. SUM also manages promotional and marketing rights in the United States for Mexico’s most popular sports team, Club Deportivo Guadalajara (Chivas).

In 2008, SUM entered into a long term partnership with FC Barcelona which includes tours of the legendary Spanish club. In addition, SUM has worked closely with world-renowned clubs such as Manchester United and Real Madrid during their recent North American summer tours. In early 2009, SUM announced the creation of the SUM Digital Network, the only soccer advertising network of its kind, covering all facets of the sport in the U.S., and which allows advertisers to reach millions of soccer fans via online advertising and sponsorships campaigns. These global properties are represented by SUM’s slogan: One Sport. One Company.™ For more information, visit www.SUMworld.com.

About Boost Mobile

Boost Mobile, one of Sprint’s award-winning prepaid brands, offers wireless phones and services with no long-term contracts. Boost Mobile redefines value for wireless consumers with its Monthly Unlimited with Shrinkage no-contract service, where the longer you stay the less you pay with on-time payments for unlimited voice, text messaging, Web, email and calls to 411. Boost Mobile offers nationwide service on the Nationwide Sprint Network, reaching more than 280 million people, and on the Nextel National Network, reaching more than 278 million people, with no activation or long-distance fees. Boost Mobile offers a selection of quality handsets from LG, Motorola, Research In Motion (RIM), Samsung, Sanyo and ZTE, ranging from entry-level to Android™ smartphone devices available nationwide at nearly 20,000 major retail stores, including Best Buy, RadioShack, Target, Family Dollar, Walgreens and Walmart, Sprint retail stores, independent wireless dealer locations, and on HSN, a leading TV home shopping network. Re-Boost^® cards are available at approximately 100,000 locations throughout the United States. Experience Boost Mobile on the Web at MySpace, Facebook and Twitter; and purchase products at www.boostmobile.com.