Through a Seamless ‘Omni-Channel’ Approach, Retailers Can Increase Customer Satisfaction
January 16, 2012
NEW YORK – At Retail’s Big Show this week, Verizon is helping retailers use technology to provide a consistent experience to customers – whether they shop in store, via the store website or on their mobile phone. This approach, known as omni-channel retailing, can be a critically important asset in today’s hyper-competitive retail market.
Verizon IT experts and executives will be available to discuss how retailers can implement an omni-channel strategy through the integrated use of mobility and the cloud in a secure environment. Verizon experts will demonstrate omni-channeling solutions from 9 a.m. to 6:30 p.m. on Monday (Jan. 16) and from 9 a.m. to 5 p.m. on Tuesday (Jan. 17) in Booth #101 at the Javits Convention Center.
Key members of Verizon’s retail ecosystem will have a presence in the booth. Members include Alpha Bay (mobile and point of sale cloud technologies), Benbria (consumer feedback products), Cisco (routers with 4G backup), Motorola Solutions (enterprise tablet and payment module), Reflexis (task and workforce management), RetailNext (in-store analytics), Fujitsu (point-of-sale hardware), and STRATACACHE (digital media solutions).
(See separate press announcement for news on Verizon and Stratacache.)
“Omni-channel retailing provides customers with enhanced service and a more informed, personal connection to a retailer,” said Ravi Bagal, vice president of retail, Verizon. “It offers retailers the ability to deliver a seamless approach to customers, as well as the opportunity to reinforce a consistent brand across the retailers’ multiple channels. Working with a company like Verizon can help retailers manage the significant investment in time and effort required to successfully deploy and manage an omni-channel strategy.”
Verizon Retail is an IT solutions practice focused on helping retailers simplify their IT infrastructure, better control costs and protect their data and reputation, with the ultimate goal of better serving customers. Verizon’s Framework for Retail leverages Verizon’s networking, managed IT and application solutions, specifically drawing upon Verizon’s cloud computing and security offerings. More insight can be found at the Verizon Retail Blog.
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Verizon Communications Inc. (NYSE, NASDAQ: VZ), headquartered in New York, is a global leader in delivering broadband and other wireless and wireline communications services to consumer, business, government and wholesale customers. Verizon Wireless operates America’s most reliable wireless network, with more than 107 million total connections nationwide. Verizon also provides converged communications, information and entertainment services over America’s most advanced fiber-optic network, and delivers integrated business solutions to customers in more than 150 countries, including all of the Fortune 500. A Dow 30 company with $106.6 billion in 2010 revenues, Verizon employs a diverse workforce of more than 195,000. For more information, visit www.verizon.com.
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| Media Contacts: |
| Paul Macchia |
| 908-559-3019 |
| Paul.Macchia@verizonwireless.com |
| Brianna Carroll Boyle |
| +1-703-859-4251 |
| brianna.boyle@verizon.com |
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