Following the huge success of the 20th anniversary celebrations, the MEFFYS 2026 will once again bring together the global mobile ecosystem to honour excellence, creativity, and innovation across the industry.
As we enter a new era of connectivity and digital transformation, the 2026 awards will shine a spotlight on the technologies, companies, and individuals shaping the next generation of mobile experiences.
The window for submissions is now open and will close on 16th January 2026.
From pioneering solutions to inspiring visions of the future, the MEFFYS 2026 will continue its tradition of celebrating those driving meaningful impact across the mobile landscape — recognising innovation not only in technology, but in how it connects, empowers, and transforms our world.
Whether it’s a startup, enterprise, or individual innovator, the MEFFYS is the platform where the leaders in global telecom industry are celebrated.
Closing Date for Entries: 16 January 2026 at noon CET
Voting Closes: Monday, 18 February 2026 at noon CET
Sometimes referred to as the ‘Oscars of the Mobile Ecosystem’ the MEFFYS 2026 has nine award categories (plus a Special Award):
- Content & Advertising – What has been the most innovative content or advertising service for mobile users in 2026?
- Payments & Commerce – What has been the most innovative Mobile Payment service showcasing usability and security?
- ID & Data – What has been the best innovation in the area of Authentication in the past 12 months?
- Connectivity & Wholesale – What has been the most innovative solution for connectivity or global roaming this year?
- Messaging Channels – What has been the most innovative messaging service enabling richer communication and engagement for mobile users?
- Omnichannel Customer Experience – What has been the most impactful Omnichannel enterprise comms campaign this year?
- Mobile Evolution – What has been the most ground-breaking advancement in mobile technology or networks in the past year?
- Antifraud – What has been the best antifraud solution protecting mobile users and networks against emerging threats?
- ESG (Environmental, Social, Governance – What initiative has made the greatest impact in advancing sustainability, social responsibility, or corporate governance in the mobile industry?
- Special Award: Personal Contribution to the Mobile Ecosystem – The person who has distinguished themselves for their Contribution to the mobile ecosystem advancement with impactful innovations, significant collaborations and/or consistent consumer protection
The awards ceremony will be held on Sunday 1st March 2026 in Barcelona. It will be a sumptuous sit-down dinner event followed by a Masquerade Ball after-party with entertainment, conversations with friends new and existing, dancing, and a few surprises (something the MEFFYs is well known for!). It is the perfect opportunity to take the pulse of the latest ideas and trends within the mobile ecosystem. Both members and non-members are welcome to join the MEFFYs dinner and Masquerade Ball. See: https://mobileecosystemforum.com/meffys/
Entry is open to all, see: https://mobileecosystemforum.com/meffys/
The deadline for submission is 16th January 2026.
Anyone can enter. Voting is by MEF members and MEF Minute Subscribers: https://mobileecosystemforum.com/members/
A company can submit nominations for more than one category, but only if the nomination is for a different product, service or use-case.
Voting closes on Monday 18th February, and winners will be announced during the awards dinner on Sunday 1st March 2026.
The full rules of entry can be found here: https://mobileecosystemforum.com/entry-rules/
Established in 2000, The Mobile Ecosystem Forum is a global trade body that acts as an impartial and authoritative champion for addressing issues affecting the broadening mobile ecosystem. MEF provides its members with a global and cross-sector platform for networking, collaboration and advancing industry solutions. The goal is to accelerate the growth of a sustainable mobile ecosystem that drives inclusion for all and delivers trusted services that enrich the lives of consumers worldwide.
Editor’s Notes:
Dario Betti, CEO of MEF is available for interview/comment.
Images from previous events can be accessed here:
For media enquiries please contact Dorothea at Panpathic Communications – Dorothea@panpathic.com
The 2025 MEFFYs winners:
Antifraud: VOX
Payments: MCP Insight Ltd
ESG (Environmental, Social and Governance): Sinch
ID-Data: BTS
Omnichannel Customer Experience: Upstream
Mobile Evolution: Shush
Messaging Channels: Peacom
Connectivity-Wholesale: TOMIA
Content-Advertising: Infobip
Personal Contribution to the Mobile Ecosystem: Claudine Bell
ABOUT THE MOBILE ECOSYSTEM FORUM
The Mobile Ecosystem Forum (MEF) is a global trade body established 25 years ago with members across the world. As the voice of the mobile ecosystem, it focuses on cross-industry best practices, anti-fraud and monetisation. The Forum provides its members with global and cross-sector platforms for networking, collaboration and advancing industry solutions.
Web: https://mobileecosystemforum.com/
Twitter/X: https://x.com/mef
LinkedIn: https://www.linkedin.com/company/mobile-ecosystem-forum
Facebook: https://www.facebook.com/MobileEcosystemForum/
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