The software behind over 2,200 attractions uses Datadog to help drive 24×7 availability through comprehensive cloud observability and security
Sydney, Australia – July 22, 2025 – Datadog, Inc. (NASDAQ: DDOG), the monitoring and security platform for cloud applications, today announced ROLLER, an Australian-founded software company for attractions, has streamlined operations, improved availability, and reduced cloud infrastructure costs using the Datadog platform.
ROLLER is the software behind more than 2,200 attraction businesses, including Sky Zone Trampoline Parks, Scenic World and Chipmunks Playland & Café. Founded in Melbourne, the company now operates in 35 countries, supports millions of guest experiences, and processes more than AU$450 million in transactions per month.
“We provide a trusted mission-critical system for attractions all over the world,” says Sean Fernandez, CIO at ROLLER. “It’s imperative that our systems remain highly available so our customers can continue to conduct transactions and provide a modern digital experience visitors expect. That’s how we landed on Datadog. It’s a system of intelligence that enables our small team to continue to support thousands of attractions businesses worldwide.”
Consolidating multiple tools, the move to Datadog provided ROLLER with a unified observability and security platform, breaking down siloes and providing crucial context into potential application performance issues that may impede bookings and the overall customer experience. ROLLER can now detect, understand and resolve problems quickly, conduct more accurate troubleshooting, manage logs, address application vulnerabilities, and ensure it maintains service level agreements (SLAs) with customers.
Moreover, Datadog has enabled ROLLER to reach its goal of 24×7 availability. Alerts worked correctly from day one of implementation, and previous pain points, such as log aggregation and correlation, have become easy to manage. The ability to correlate events across ROLLER’s entire technology stack has drastically improved incident response times. The mean time to remediation (MTTR) is down by 99 per cent – with issues being resolved in 15 minutes when it previously could take three days.
“When we have an issue, the most useful thing is not just to look at what’s broken – it’s to look at the entire stack, because you’ll always end up missing the forest for the trees with the number of events that can stem from one single issue,” said Fernandez. “Datadog allows us to observe our whole environment with a single pane of glass, and the platform correlates everything in 30 seconds versus manually trawling through multiple systems, which would previously take hours at best.”
Derisking cloud modernisation and cutting costs
As ROLLER scaled, rising cloud compute costs coincided with a need to modernise its cloud infrastructure. Datadog supported ROLLER’s modernisation initiatives across infrastructure, continuous integration (CI) and continuous deployment (CD). ROLLER reduced the time to spin up new compute capacity by 77 per cent and reduced compute costs by around 60 per cent. Using Datadog to execute these modernisation initiatives enabled the team to improve operational efficiency while delivering long-term growth.
“Datadog derisked taking modernisation approaches on AWS,” says Fernandez. “Observability is about reducing risk. You can take a much bigger risk building infrastructure if you have a really good observability platform over the top. Datadog helped us understand whether our customers were still being serviced properly as we made changes to our infrastructure and CI/CD processes.”
ROLLER now has comprehensive visibility into its applications and infrastructure, enabling operations, engineering, security and support teams with the ability to use and communicate using one platform. ROLLER’s relatively small ICT team has also quadrupled scale while simultaneously derisking operations and supporting more complex systems.
“The experiences industry is defined by strong customer service, built on trust and reliability – from the moment customers book their tickets to the memories they keep,” said Rob Thorne, Vice President for APJ at Datadog. “By using Datadog to create a reliable and resilient infrastructure, ROLLER has de-risked its operations while bringing down its cloud spend, priming it to support for an industry still navigating the impacts of the pandemic.”
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