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Press Release -- August 16th, 2024
Source: AT&T
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Get Ready for Back to School: AT&T Introduces the amiGO Jr. Watch™ for Ultimate Child Safety

Tara ColonTara Colon, AVP – Product Marketing
Staying connected without distraction is a significant concern for many parents, like myself, as we worry about our kids while they are at school. Communicating with children during school hours can be challenging, especially since some kids may not be ready for a cellphone and some schools are starting to ban cellphone use.

With this in mind, we are excited to introduce the latest addition of the AT&T family portfolio, the AT&T amiGO Jr. Watch™1. This kids’ smartwatch was thoughtfully designed to give both parents and kids peace of mind without the need for a cellphone. It has the essentials that parents value like the ability to send a quick message, location monitoring, and an emergency SOS button.  It’s also perfect for parents that want to give their children some freedom and responsibility, but the ability to aide when needed.  This is the perfect addition to the AT&T amiGO Jr. Tab™.

Key features include:

  • AT&T amiGO app:2 Easy parental control of contact lists and watch features on iOS or Android device
  • Live Location Monitoring:3 GPS tracking to quickly locate your child
  • Safe Zones:3 Get notified when your child leaves or arrives at their destination
  • SOS Alert: Allows your child to get help from a pre-designated adult or EMS from a dedicated button
  • School Mode: Helps kids focus on learning by disabling calls and texts during school hours

The watch is available for preorder beginning now and will be available instore and online beginning 8/30 for $179.99 plus tax with installment plans available for qualified customers.

You can also learn how to pre-order the AT&T amiGO Jr. Watch™ free with purchase of any smartphone at att.com/amigojrwatch.

Back-to-school tips

The Back-To-School season always seems to sneak up on us. One minute you’re enjoying your carpool-free mornings, and the next you’re shopping for a new backpack and negotiating with your child about how many personality-packed school supplies they need. Amid the excitement that comes with a new school year, anxiety and stress can also creep in – not just for the kids, but for parents too.

Over the years, I’ve embraced this moment as an opportunity to kick-off new routines, set healthy habits, and most importantly stay connected with my two boys. Here are some tips and tricks I’ve learned along the way:

Get back into a routine

To ease the transition, my family gets back into a “school night” schedule a few weeks in advance. We gradually make bedtime earlier and focus on reducing screen time. During the summer, it’s easy to let their tablet use increase, but it’s important to get it back in check ahead of school.

New Year, New Tech

Back to school is the perfect time to assess if your kids are ready for certain technologies. But don’t worry, this isn’t another thing to add to your to-do list, AT&T has a tool to help. The AT&T ScreenReady questionnaire, developed with the American Academy of Pediatrics, can help guide you in that decision. We’ve also curated a back-to-school gift guide for students of all ages. Whether your child is ready for their first watch, tablet, or phone, we’ve got deals for every budget!

Prepare for first day jitters

To make the first school day as easy as possible, we meet the teacher and principal in advance. As a family, we walk through the new schedule, from drop-off to our nightly family time, so our kids know exactly what to expect. Bonus tip: mornings are always a rush, so we dedicate a kitchen drawer to socks, deodorant, and a hairbrush to make them smoother!

Stay connected without distraction

As a mom, I worry most about my kids while they are at school since communicating with them looks and feels different. It’s important for me to have a direct line of communication with them so I know they are safe. It turns out I’m not alone, since 74% of parents communicate with their child during school hours4 too. Also, some kids may not be ready for a cellphone but still need to connect with their parents. Similarly, some schools are starting to ban cell phone use, making it challenging for parents to stay in touch.

Ultimately, the best advice I can give for back-to-school is to have open communication as a family, plan together and be there for one another. Oh, and don’t knock the kitchen drawer until you try it.

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