Cotendo delivers content 20% faster and provides unique high velocity cache flushing to help leading social network better protect its users
Sunnyvale, California, USA – January 25, 2011 – Cotendo, an innovative fast growing Content Delivery Network (CDN) and Value-Added Site Acceleration services provider, announced today that myYearbook, a leading social network and one of the 30 most trafficked sites in the United States, has selected Cotendo’s CDN and Site Acceleration Services Suite as a primary distribution and content acceleration vehicle for User Generated Content (UGC) and key advertising campaigns. Cotendo will serve all of myYearbook’s UGC, giving the company unprecedented control over content created by its 25 million users around the world and reducing the load-times of that content by 20% or greater.
According to Gavin Roy, CTO of myYearbook, ”We wanted to continue to grow our user base quickly and needed to maintain close to wire speed performance as well as performance consistency across our sites to enable and support a highly interactive user experience. We also needed a vendor who could accommodate our specific use case needs for granular content control.”
After running lengthy trials to obtain apples-to-apples comparisons of the performance and content control capabilities of major CDN companies, Roy found that Cotendo delivered on these promises. He elected to move all of myYearbook’s UGC and some of the company’s most critical advertising asset delivery tasks to Cotendo.
“We are excited and honored to be selected as a preferred CDN and Site Acceleration provider to myYearbook,” said Ronni Zehavi, Cotendo’s CEO. “This customer win underscores the flexibility of our technology and our ability to provide unique capabilities to meet the needs of the world’s most highly trafficked Websites.”
Cotendo’s high-speed and high volume cache flush capabilities (thousand calls for content flush per second) allow myYearbook to remove content from Cotendo’s caches in minutes instead of hours or days. “Our site has a large volume of User Generated Content and we have automated systems for removing UGC. It’s important that once the UGC has been removed from our site that it is also no longer available via our CDN partner,” said Roy.
Cotendo’s platform also provides myYearbook’s technical team with far greater flexibility in terms of cache storage options for UGC. More archaic CDN structures require UGC sites to limit their content so as not to overwhelm Points-of-Presence with large libraries of rarely accessed images. “Cotendo was able to handle our libraries without requiring any modifications on our part or forcing us to revert more traffic back to our origin servers,” said Roy. “We were very impressed with the performance and the response time of the Cotendo CDN and, equally important, with the responsiveness of the organization to our specific needs.”
Other useful features that myYearbook found unique to Cotendo included real-time reporting on key CDN usage statistics and the capability to publish changes to property settings (such as cache length and accepted file types) to the live Internet in minutes. “In the past if we ran a marketing campaign that required a new file type, we spent multiple hours dealing with our CDN providers to get that new type cached,” says Jeremy Stinson, VP of Operations for myYearbook. “With Cotendo, I can go into our portal and make changes that are published instantly without ever having to send an email to Support or pick up a phone.”
About Cotendo
Cotendo is a fast growing innovative provider of CDN and Site Acceleration services and a leader in creation of technologies that allow website operators and large enterprises to dramatically improve web performance and radically simplify content delivery management. Cotendo’s customer base includes Fortune 500 enterprises, Tier 1 telecommunications providers and the world’s largest social networks, eCommerce sites, and advertising networks, Cotendo’s unique suite of software-based content acceleration offerings provide unprecedented site performance, transparency and application-level management capabilities as well as granular content delivery flexibility, and best-in-class content acceleration capabilities. The company’s management team is comprised of acknowledged innovators in intelligent content management and content delivery networks and has been honored with awards including the Red Herring Top 100, AlwaysOn Global 250 Private Companies and the Businessweek Top 50 tech start-ups. Founded in 2008, Cotendo is funded by Sequoia Capital, Benchmark Capital and Tenaya Capital. The company is headquartered in Silicon Valley with R&D based in Israel. For more information about Cotendo and its CDN and Site Acceleration Services Suite, visit http://www.cotendo.com.
About myYearbook
myYearbook makes meeting new people fun and easy online and on your mobile phone. myYearbook combines innovative social games, virtual goods, social applications, and a robust virtual currency called “Lunch Money” to facilitate introductions and break the ice. The average myYearbook member visits the site 13 times per month and spends 10 minutes per visit, making myYearbook one of the most engaging social media destinations on the Internet. According to comScore, myYearbook is one of the 30 most trafficked sites in the United States as measured by Total Time Spent and by minutes per visitor per month. myYearbook started in a single high school in 2005 and has grown to over 25 million members worldwide. For more information please visit: www.myYearbook.com.
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