The Mobile Ecosystem Forum has announced the winners of the industry’s most prestigious awards; the MEFFYS 2026.
The MEFFYS, now celebrating its 21st anniversary, is hosted by the Mobile Ecosystem Forum (MEF) and celebrates innovation, creativity and ingenuity across the global mobile ecosystem, recognizing and showcasing those individuals and companies that have made a significant difference in the previous year (2025).
Sometimes referred to as the ‘Oscars of the Mobile Ecosystem’ the MEFFYS 2026 winners were announced during a sumptuous sit-down dinner event at Casa Lotje de Mar in Barcelona. The awards ceremony was followed by a Masquerade Ball after-party.
The winners of the MEFFYS 2026 are:
Content & Advertising – Digital Virgo
Payments & Commerce – TPAY
ID & Data – iProov
Connectivity & Wholesale – DotGo
Messaging Channels – Sinch – Familhao WhatsApp Experience
Omnichannel Customer Experience – INFOBIP Moneygram Haas F1 Team
Mobile Evolution – Proximus Global
Antifraud – ENEA
ESG (Environmental, Social, Governance – Telenor Unicef
Special Award: Personal Contribution to the Mobile Ecosystem – Ashutosh Agrawal (GTS)
“My head is still spinning – what an amazing night! The MEFFYS is always one of my favourite events, and this year it was better than ever. The MEF team did an incredible job behind the scenes – thank you. And a massive congratulations to all our winners – the quality of entries was fantastic this year, and it’s wonderful to see so much innovation and passion within the mobile ecosystem. Well done!” said MEF CEO, Dario Betti.
“One of the aspects of the MEFFYS I really love (apart from the great party, of course) is that it gives industry-wide recognition to those companies and individuals who have made an outstanding contribution to the mobile ecosystem. This industry has some incredible talent, and the MEFFYS is an opportunity to shine a well-deserved spotlight on that.”
The awards ceremony was held at the beautiful 14th Century palace of Casa Llotja de Mar in central Barcelona.
Established in 2000, the Mobile Ecosystem Forum is a global trade body that acts as an impartial and authoritative champion for addressing issues affecting the broadening mobile ecosystem. MEF provides its members with a global and cross-sector platform for networking, collaboration and advancing industry solutions. The goal is to accelerate the growth of a sustainable mobile ecosystem that drives inclusion for all and delivers trusted services that enrich the lives of consumers worldwide. https://mobileecosystemforum.com/
Editor’s Notes:
Dario Betti, CEO of MEF and the winners are available for interview/comment/briefings.
A group image of all the winners can be accessed here: https://passionfortheplanet.sharepoint.com/:i:/g/IQBVC5vk_TAbSppTwGirVGWtAX66meED2rbikxYRO0udhgw?e=B0Q28z
We will also have a full set of professional images available, so if you would like more images or images of a specific winner, please ask. Thank you.
For media enquiries please contact Dorothea at Panpathic Communications –Dorothea@panpathic.com
ABOUT THE MOBILE ECOSYSTEM FORUM
The Mobile Ecosystem Forum (MEF) is a global trade body established in 2000 and headquartered in the UK with members across the world. As the voice of the mobile ecosystem, it focuses on cross-industry best practices, anti-fraud and monetisation. The Forum provides its members with global and cross-sector platforms for networking, collaboration and advancing industry solutions.
Web: https://mobileecosystemforum.com/
LinkedIn: https://www.linkedin.com/company/mobile-ecosystem-forum
Facebook: https://www.facebook.com/MobileEcosystemForum/
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