[Barcelona, Spain, March 1, 2026] During MWC 2026 Barcelona, Huawei will officially launch the next-generation ADO home broadband experience management solution based on the AI-Native framework. This solution builds a HBB experience domain model, shifting complaint handling, experience optimization, marketing conversion and other steps from traditional “knowledge-driven” to “model-driven”, helping operators achieve intelligent operations for home broadband services.
Huawei’s next-generation ADO solution addresses the three major challenges faced by home broadband services for low complaint handling response efficiency, large fluctuations in customer satisfaction and low marketing conversion rate, and breaks down into over 200 typical problem scenarios, over 60 root cause location logics, and over 1,000 network indicator optimization solutions, promoting the intelligent leap of the fixed network service operations center (SOC).
ADO home broadband experience management solution
The solution has three core capabilities:
- Intelligent Precise Demarcation, Enhancing Complaint Handling Efficiency: Powered by the HBB experience domain model, it performs scenario-based precise classification of complaints, achieving “three-segment” demarcation of home, network, and content source, realizing remote audit and tuning, achieving “unnecessary no on-site visits”, saving 12% on-site costs; upgrading the inefficient O&M mode that relies on manual operation of 10+ siloed tools, achieving collaborative intelligent O&M with AI multi-agents, reducing average problem handling time from 25 minutes to 5 minutes.
- Proactive Experience Optimization, Building Satisfaction Moat: Building “perception before complaint, demarcation before dispatch, verification throughout” proactive optimization and closed-loop capabilities for home broadband experience, over 80% poor quality scenarios have experience optimization dispatch accuracy improved to 90%+, repeat complaint rate decreased by 15%.
- Empowering Scenario-Based On-the-Go Sales, Igniting New Business Growth: Performing dynamic, multi-dimensional precise portraits for all users, automatically generating personalized package recommendations and caring communication scripts, supporting installation and maintenance engineers with “on-site service equals marketing”, marketing conversion rate increased 3 times, ARPU value growth over 20%.
AI-Native is a systematic framework oriented toward value creation, far beyond the technical scope. Advancing to the AI-Native next-generation ADO intelligent upgrade solution and AN autonomous intelligent network is a systematic project. Huawei will continue to lead the intelligent leap of home broadband experience management, helping operators build agile, intelligent, and efficient new operation paradigm, jointly promoting full intelligence, accelerating toward AN L4. The solution will be further showcased at Huawei’s booth during MWC 2026.
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