“We see a clear shift in the market as Australian businesses in sectors like mining, aviation, and food processing no longer just look North but integrate deeply with Asian supply chains,” says Ben Cooper, SVP, Global Network Strategy & Pacific Region. “This expansion is not just about being present but about delivering a standardised, high-performance service that bridges the gap between the Australian market and hard to reach Asian destinations where our customers are investing most heavily.”
Australia experienced a marked uptick in services trade with Asia through 2025. Total services exports rose by over 7 per cent to reach 134bn AUD by mid-year, with services exports to China rising by 2.2bn AUD. This sustained growth outpaces trade expansion with almost every other major commercial partner and necessitates a more robust underlying digital architecture.
By building on its existing presence in Sydney and Perth with additional PoPs in both cities, along with a new deployment in Melbourne, SG.GS provides the high-performance routes required to support this economic momentum. The expansion links Australian enterprises directly to the entrenched SG.GS Southeast Asian network, which includes critical hubs like Singapore, Jakarta, and Manila.
Strategic Economic Engagement
Australia is uniquely positioned to accelerate its economic engagement with Southeast Asia. As the region continues its economic transformation toward 2040, Australia can offer itself as a trusted and reliable partner for trade and investment. This integration is essential for fostering shared prosperity and ensuring that Australian businesses are well placed to meet the rising demand for higher-value goods and services across the fast-growing markets of the digital economy.
Engineering for Resilience and Diversity
SG.GS’ Australian expansion prioritises route diversity, critical for a region where subsea cable reliability is frequently challenged. The carrier is implementing a strategy to utilise major subsea cables landing in Australia to ensure maximum uptime for its partners. Current operations leverage diverse paths, including the Singapore to Perth corridor alongside alternative routes via Sydney to Guam and Tokyo.
There is an additional move toward the direct management of the physical fiber layer, with SG.GS offering more granular capacity control and improved operational efficiency. This shift to Layer 1 infrastructure allows the carrier to maximise existing utility without interfering with traffic at higher levels. This approach supports a longer hardware lifecycle of up to fifteen years, helping to significantly reduce electronic waste.
This commercial standardisation removes the complexity of international expansion by providing consistent terms and technical support across all regional nodes. By treating hard-to-reach markets with the same rigorous service standards as major global hubs, SG.GS ensures that its customers can scale their operations throughout the southern hemisphere with complete technical confidence.
“Our goal is to break down the barriers to global connectivity,” says Shawn Ang, Managing Director of SG.GS. “By densifying our footprint in Australia, we enable a more open and supportive communication channel between established and emerging markets to ensure businesses have the technical foundation they need to scale without friction.”
Media Contacts
Naaz Bax
Marketing & Communications
naaz.bax@sg.gs
Dominic Danson
Account Director, Grammatik Agency
dominic@grammatikagency.com
About SG.GS
SG.GS is a global wholesale carrier that delivers fully customisable, scalable, and low-latency network solutions. Based in Singapore and London, the company has spent over 25 years building a strong reputation for customer experience, infrastructure reliability, and regional expertise throughout Asia-Pacific and beyond. With a strong presence across diverse regions, SG.GS serves businesses in both developed and emerging markets, providing seamless connectivity on a local and global scale.
More: www.sg.gs | Global network map: sg.gs/network-map
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